eMergent Marketing New Employee Announcement: Brett Lane

Written by Paul Elliott

Cleveland, Ohio (June 2005) eMergent Marketing, a Cleveland-based search engine optimization and conversion company, is pleased to welcome Brett Lane torepparttar team. Brett isrepparttar 145798 latest addition to eMergent Marketing’s rapidly growing organic search engine optimization practice.

Prior to joining eMergent Marketing, Brett wasrepparttar 145799 Search Engine Optimization Manager for a sales and marketing company in Missouri, and a 2004 MBA graduate fromrepparttar 145800 University of Phoenix. Brett and his wife, Hillary elected to relocate from Missouri to Cleveland because ofrepparttar 145801 opportunity that eMergent Marketing offered. According to Brett, “eMergent Marketing truly setsrepparttar 145802 benchmark for innovative and up and coming Internet Marketing firms. I was looking to work in a high energy, fast-pace environment where I am excited and motivated byrepparttar 145803 staff, clients, and opportunity for professional growth. I have found that unique mix in eMergent Marketing.”

Brett brings extensive search engine optimization capabilities torepparttar 145804 eMergent Marketing team. He has spentrepparttar 145805 last few years honing his methodology for site promotion through link popularity development, online press release optimization, and other related SEO services.

Choosing Keywords

Written by George Manty

Choosing Keywords

Keywords are words that people use to find your website. Keywords arerepparttar words entered intorepparttar 145693 search field of a Search Engine to search for website pages related to or including those words. For example, if you are looking for blue shoes, you would type “blue shoes” into a Search Engine and find websites related to “blue shoes”. The phrase “blue shoes” is called a keyword phrase. To increase your Search Engine traffic you should choose a 1-3 word keyword phrase for each individual page of your website. You also should choose two or three keyword phrases that constituterepparttar 145694 overall theme of your website.

Methods of Choosing Keywords

Choosing good keywords is vital to increasing your website traffic. Before choosing which keywords to focus on, you should brainstorm possible keywords that people might use to find your website. After brainstorming keywords, then use a thesaurus to come up with more words. You can also use a tool likerepparttar 145695 Google® Sandbox Tool. Enter in keywords andrepparttar 145696 Google® Sandbox Tool will return a list of words it believes are related words. Other websites including, NicheBot, and Wordtracker offers a similar service as well.

Another method of finding keywords is to take a look at your competitors websites, and determine what keywords they are targeting. One method of doing this is to take a look at their keywords meta tag. In Internet explorer you can do this by:

1.Clicking onrepparttar 145697 top pulldown menu “View”. 2.Scrolling down and click onrepparttar 145698 menu item “Source”.

This will show yourepparttar 145699 source code for that page. Then look for a line that looks like this:

This example usesrepparttar 145700 keywords meta tag forrepparttar 145701 home page of our dinosaur website. The words after “content=” arerepparttar 145702 keywords that are considered important byrepparttar 145703 person (in this case me) who wroterepparttar 145704 HTML forrepparttar 145705 page. From this meta tag you can find out some ofrepparttar 145706 keywords that are being targeted onrepparttar 145707 page. Add any keywords used in this tag to your list.

Once you have your list of keywords it's time to find out if anyone searches for them. You can do this by usingrepparttar 145708 Overture® search term suggestion tool. The Overture® search term suggestion tool shows you how many times a certain keyword was searched forrepparttar 145709 previous month. You can use this tool to find out how many times people search for keywords related to your website. For example, go torepparttar 145710 Overture® search term suggestion tool and type in “dinosaur”. Then clickrepparttar 145711 button torepparttar 145712 right. You will now see a screen that shows a big table of keyword phrases that includerepparttar 145713 word dinosaur. Here is an example snippet ofrepparttar 145714 list for September 2004:

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