opt-out: this is where a member goes via a registration process and selections are already pre-selected. So member has to actually opt-out from receiving e-mails on a particular subject or offer.

Marketing Methods

If you want to continue an existing relationship with your customers I would create a newsletter. This is a great way of reminding your customers of your website and services. it's also a great way to introduce new services and special offers. Make your offers time sensitive and you will see people taking advantage of your offer left and right.

If you want to target new customers you should take advantage of using an opt-in list. Do some research by doing a search on your favorite search engine such as www.laplounge.com you will find tons of companies just shop and compare before you commit to anyone company.

If you don't want to start a newsletter, try sponsoring one it's a great way to let your prospects know about you and your services. This is also a good option because you should sponsor newsletters that your target market might be reading.

Take advantage of all free resources available to you on e-mail marketing, and you will continue to grow your business using one of best marketing tools available.

- To stay ahead of competition

- Keep your business in mind when your customers begin their holiday shopping.

It's especially important to advertise products and specials far ahead of time in direct sales, because we need to keep in mind shipping times. If your shipping time is 1-2 weeks, your customers only have this week to shop.

If it's too late for Mother's Day, start thinking about Independence Day and what you can do to spice up your business!