Opt-in e-mail marketing is a great way to truly target your market audience. It has one of
lowest costs compared to traditional direct marketing methods, since you eliminate expense of printing, postage and so on. It can produce highest form of response than any other form of internet advertising. Since you can truly target your core audience likely hood that your message will get across to right audience with smallest effort, this alone should be a motivating factor in starting an e-mail campaign.
Since e-mail marketing is so fast you can develop time sensitive offers very quickly. You certainly will build traffic to your sites as customers receive more e-mails from you, and since you can target them so precisely you will develop your niche market very quickly.
One of strongest factors about opt-in marketing is that information that you are sending is information that they requested to receive. Also your messages can easily be forwarded to anyone that receiver thinks may be interested in message, which means free marketing to your website and products.
Types of e-mail marketing list
opt-in: this is where a person registers and is asked to make selections on subjects that they are interested in receiving e-mails for. No confirmation e-mails are sent.
confirm opt-in: this is where a person registers and is asked to make selections on subjects that they are interested in receiving e-mails for. They will also receive an e-mail confirming their membership.
double opt-in: this is where a person registers and is asked to make selections on subjects that they are interested in receiving e-mails for. They will also receive an e-mail confirming their membership but they have to actually have to click on a link confirming that they want to join. If link is not clicked on then membership will not be granted. In my option this is your best option since person basically has to confirm membership.
