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1) Your news releases talk about you too much. They say me, me, me -- or my product, my product, my product.
2) Your news releases are an advertisement. They sell, sell, sell.
3) You're sending your news releases to wrong media.
Okay, so you've made some or all of these mistakes at one time or another. But don't worry, it's not just you. Most people fail to focus on needs of editor. They don't create information that is aimed at editor's audience. So they fail to get editor's attention, and ultimately fail to get publicity.
How then can you make sure that your news release does not end up as a statistic?
Your product can then ride on strength of news angle. Use soft sell approach so that your news release will not be regarded as an advertisement.
Study PR campaigns of those who have been extremely successful at getting publicity. Study their news releases to find elements that you can emulate for your purposes. Find out media targets they sent their releases to.
It is immensely easier, faster, and less expensive to learn, model, and achieve success by following in footsteps of those who have been successful than it is to learn how to succeed by trial and error. Don't buy into publicity theory. Go with hard facts -- those strategies that have been proven to work. http://www.TrashProofNewsReleases.com/g.o/hkrpublishing
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