It is difficult to hit a moving target. But changing strategy, changing direction cause uncomforted. Something to some people it is a clear indication of failure. And very few people can afford to look failure. They have worked hard to earn position where they are today. They will do everything to save status quo and their position, come hell.

But a leader know, success is next step of one and consecutive failure. But if he stands there still with fear of failure, he will get killed by competitor. Moving target is always hard to hit. And According to Al Ries, management guru, “Best defensive strategy is to attack yourself.” You have both side working for you, you get nothing to loose.

Remember it, Rom was nit built by those who lived in their comfortable palace. And they didn’t live long enough to enjoy that. Those who reinvented themselves are enjoying numerous fruitful failures.

This research work for this report is done by Mr. Arvind Kumar, founder, www.Nuttymarketer.com You may reach him at arvind@nuttymarketer.com .

Then last nail in coffin with Pepsi generation. Coca-cola was 100 years old brand people use to recognize them with coke brand older people were keener to drink coke. A younger person always has a tendency to rebel against old way doing things and living. Pepsi turned on heat with Pepsi generation. In 1964, idea found wings with a classic, “Come alive, you are in Pepsi generation.”

Pepsi new strategy was to position not itself but competition, “out of step, out of touch, and out of date.”

Along with that this approach target youth whose natural tendency was rivalry with old generation. Pepsi also use music, which was traditional weapon of teenager to show their rebellion approach. Younger generation started to attach themselves with Michael Jackson and Lionel Ritchie. Result was a reduced coke leadership from 2.5 to 1 to 1.25 to 1 and eventually under able leadership of John Shcoulley Pepsi toppled coke from its leadership.

Think again what was coke strength…….actually?

This research work for this report is done by Mr. Arvind Kumar, founder, www.Nuttymarketer.com You may reach him at arvind@nuttymarketer.com .