I like to be unreasonable

Written by Arvind kumar

“Progress is made by only unreasonable man” Gorge Bernard Shaw

Unusual is something people dislike to have in their life. It is a change design to after allrepparttar circumstances and environment around you. A reasonable person tries to adoptrepparttar 150199 world around. Once he gets settled, it is very painful to him when things suddenly start to alter. Status quo is broken. Geographical displacement cause personal inconvenience.

But every successful leader knows very well that change is imminent. You can’t sit for long on your laurels, GE, charmas; jack was given a sub name- “Neutron Jack”. He was one ofrepparttar 150200 most unusual leaders in business. He pullsrepparttar 150201 plug when GE was going very well. He sold profitable business. Jump into new Industry which has unseen future. Shownrepparttar 150202 door to many employees. But very few can argue that GE today isrepparttar 150203 mirror image of jack. With a market capitalization of $ 152 billion, it is one of rare Commercial Corporation to dominaterepparttar 150204 19 & 20th century almost 100 years.

Finding weakness in the competitor strength.

Written by Arvind kumar

“The most perfectly designed package in use.” Above statement was made by Raymond Loewy onrepparttar six and half -ounce bottle of coca-cola folks in Atlanta (coca-cola base) obviously felt thatrepparttar 150198 coke bottle was there greatest strength. They used that in every add and even trade marked it.

But every strength has a inherent weakness Guerrilla marketer know that.

It was mix of Economic situation and shrewd use of Guerilla tactics in early thirties, which helprepparttar 150199 minnows of cola war raise their head aboverepparttar 150200 water line. Inrepparttar 150201 great depression, cash was scantly available.

Pepsi cola’s key marketing approach wasrepparttar 150202 12- ounce bottle that would sell for same nicked that would buy only six and half ounce of coca-cola. It was a brilliant strategy executed in a spectacular way it hitrepparttar 150203 mark, especially withrepparttar 150204 young cola, kids went for quantity rather than quality. Pepsi use this old saying and hitrepparttar 150205 bull’s eye. It was a perfect guerrilla attack. With limited budget coca-cola spent around $15 million in that year while Pepsi went with 12 ounce bottle with a $600,000 ad budget.

Now coke was in fix. They can’t go for each bottle capacity increase without scraping a billion dollar and their greatest strengthrepparttar 150206 six and half ounce bottle.

Guerrilla knows how to exploitrepparttar 150207 situation. Even a over whelming competitor strength. Pepsi know it would be difficult for coke to turn back and attack is a swift action and they will have a big time gap betweenrepparttar 150208 reaction, a year or two.

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