5. If leads companies can navigate this challenge successfully....the resulting leads will truly be "quality". They will definitely be interested in being contacted. So this could be a silver lining...or glass half full....situation. However, it could well be at a higher cost than we now see.

6. Now....if you read carefully on FTC website, it mentions that there is a period time of which someone can still be contacted.

a. If they were a customer, you may contact them for up to 18 months after last business transaction.

b. If they requested information (as website says, submitted an inquiry) you can contact them for up to 3 months.

Lead companies will have to provide Date/Time stamps and IP stamps with every lead. Is this hard? No, they do it anyways, so it shouldn't result in large cost increases.

Additionally, all company/personal "prospecting" websites will need to contain language similar to this: "By submitting your information you agree to be contacted by phone, email, or regular mail with information regarding a home based business, secondary income source, or a work from home opportunity." This will bind user to 3 months of being contacted.

All that doom and gloom aside....what we hopefully will see is a drastic reduction of junk lead companies or companies that generate leads not targeted for our industry. Those that navigate impending changes with quality compliant opt-in systems will survive and prosper. Those that don't.....m'bye bye.

It becomes more and more difficult for Publishers to use classified ads due to amount of time required to filter-proof all of ads.

Submitting articles that are not sp*am-proofed will probably get you nowhere. When a publisher attempts to use your article, if it is found to contain too many triggers publisher may just use another article that is spam-proof.

Some auto-responders used for publishing ezines and newsletters use SpamAssassin to tell publisher which triggers need to be modified before publishing. SpamAssassin also operates a fr*ee service that you can use before submitting your articles and ads. Copy and paste your ad, article or newsletter in message addressed to mailto:spamcheck@sitesell.net and use word TEST (case sensitive) as subject. (Notice I did not say "sub*ject line" as that is a trigger). Shortly, you will receive their report telling you score along with an analysis of item you submitted. It seems that a guideline you can use is: A score below 5 is acceptable; A score of 12-16 means that most filters will reject your communication.

Notice number of times * is used in this article, and you will see how sensitive these filters can be. Sp*amAssassin, after use of all of *, gives this article a score of 2.3. _________________________________________________________ Darlene Styers is Owner and Publisher of iNetProfitz Newsletter. Subscribe: http://inetprofitz.2ya.com Contact: iNetProfitz@hcis.net You may reprint this article if you leave this Resource Box in tact and you do not modify article. ==================================================