In about 6-10 months or so your company is going to have to subscribe to FTC "Do Not Call" (DNC) list of people that do not want calls. Even if it is an innocent prospecting call your company (& you) can get in trouble. The wife may have answered your ad, husband may have put them on DNC list. Bang.... your company (& you) innocently gets burnt. The fines are pretty noteworthy so be careful.

http://www.ftc.gov/bcp/conline/edcams/donotcall/index.html

Here's my general thoughts on this issue:

1. The leads companies will have to be VERY careful. Anyone selling leads had better make sure that they are truly "waiting to hear from you"....opt-in permissive marketing compliant....fresh....yada yada. Any slip shod harvesting of leads without thorough scrubbing of their viabilty will lead to big trouble. I see a lot of leads companies going under....or just plane being scams hoping to make a quick buck and leave customers holding bag.

2. The number of companies offering leads will likely decrease due to effort, cost, and risk involved to ensure leads are compliant. What will be left could be just a few expensive high quality companies....and a few scams after quick score.

3. Those leads companies that "survive" will pass increased cost on to consumer....you. Meaning cost of leads will likely go up significantly....regardless of source.

Are you triggering sp*am filter? Most likely. If so, your Ezine or Ezine publishing your ad may not be reaching suscribers. What will you do about it?

Just a short time ago greatest threat to onine marketing was SP*AM. In past years internet has changed. One of most noticeable changes is fact that now sp*ammers are not as great a threat as filters that are being used to prevent mail sent by sp*ammers from reaching its destination.

The ISP provider can be using filters to block incoming sp*am. The computer user (you and I) can set up filters. The result is that no matter how innocent message may be, unless we are careful not to use "triggers", our communications just go nowhere.

There are many words and/or phrases which trigger filter. For instance, if your communication includes words "sub*scribe", "cl*ick here" or "un*subscribe" filters will delete message. And how often do you use these words? But these three examples are just beginning.

Do not use whole words or sentences in caps. These get a very high score in Sp*amAssassin and are probably most common mistakes made. Avoid use of word fr*ee. Use word Newsletter as a part of subject. Newsletters are more apt to escape filters.