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As you go out into your target market areas on
internet and build relationships you are helping them make
mental purchase.
They buy where you are pointing people to get
information. Usually that is your personal web site, or through your personal web site.
Do you already have a targeted niche market?
Take a look at your customers. Do they have anything in common? Do some of them play sports,
same sport? Are any of them fishermen? Do they do
same kind of fishing?
One network marketing distributor for a health products company looked at
demographics of her downline team partners and realized
majority were health or physical education teachers or coached at
junior high and high school levels.
She now has great success targeting a niche market of female physical education teachers who are married, have children and are members of
same professional association. All on
internet!
WHAT IS A NICHE MARKET?
A niche market is a narrowly defined group that includes all of
following:
· Individuals in
group have
same specialized interests and needs.
· They have a strong desire for what you offer.
· You have (or you can create) a compelling reason for prospects in
group to do business with you instead of with someone else.
· You can easily reach individual prospects within
group.
· The group is large enough to produce
volume of business you need.
· The group is small enough that your competition is likely to overlook it.
By narrowing your focus to a targeted niche market is where maximizing your time and efforts comes in.
For example, some businesses describe their target market as Anyone who wants their own business.
· Executives who want to get out of
corporate environment and start their own business.
· New mothers who want to start a home based business.
· Students who want to generate some extra income.
Anyone who wants to feel and look better.
· All women
· All men
· People who have animals
These are broad audiences. How are you going to cater to specifically defined personal interests of individuals in this group?
Any promotional message to this group would have to be very general.
Do you respond to general talk? People respond only when they feel you are talking directly to them about their individual needs.
What are
special advantages of having a niche market?
· A highly defined, small niche market can insulate you from competition. Other businesses owners or sales people are likely to overlook it. · Large businesses will find
market segment too small to bother with.
· You can establish relationships and referrals in smaller communities than in large impersonal ones.
How do you Find Your Targeted Niche Market on
Internet?
What do you say when you get there?
Is your target market specific enough that you can develop your sales messages so sharply focused that prospects believe you're talking specifically about them and to them?
Find your niche market on
internet.
Tailor your sales messages to
specific interests and needs of that niche market.
You'll see an immediate response and watch
increase in your sales and profits.
It Is Your Business and It Is Your Bottom Line!

Vickie Morrow, is a veteran Home Based Business Owner and veteran marketer on and off the internet. You can receiver her newsletter. To subscribe emailto:itisyourbiz@quicktell.net She can be reached through her web site http://mindingyourownbiz.com