The fact is, easiest and cheapest way to get targetted traffic to your site for free is to send an e-mailing to past prospects and clients asking them to check out your latest offer.

7) Get right tools

These tools consist of an email software capable of sending mass personalized mailing to your subscribers so you can send unlimited non-spam emails.

8) Test different key elements of your marketing

Headlines, appeals, calls to action, guarantees, prices, advertising vehicles, etc. Most marketers either don't test at all, don't test enough, or don't test properly, and as a result get same mediocre response.

But many ulta-successful marketers test almost religiously, which is a crucial secret to their success.

This is only secret to Internet marketing. The more you test, more money you will make, period. Test ads of all sorts, sales letters, ordering systems, angles and everything else that has to do with increasing orders. Set up your website to test constantly right from start!

9) Promotion

A well devised advertising strategy is key to snowballing your profits each month. Setup a daily promotion schedule and stick to it. No business can survive without promoting. The secret is consistency. Promote at least once per day, every day to grow your business to mammoth sized proportions!

10) Time, Focus, Automate & Delegate

Manage your business time well, and focus on most productive activities. Automate and delegate where possible.

© 2003 by Jean Lam

Your second choice is to disguise these words and phrases in clever ways by inserting keyboard symbols within them and/or replacing a letter in them with a symbol. The trick is not to make it too cryptic -- you want your readers to be able to understand what you're saying. For example, in my e-zine, I use "fr*ee" for free.

While some spam filters pick up on this trick and penalize you for doing it by adding onto your score, I've found that points this tactic costs you penalize you much less than using words and phrases themselves. It's not a perfect solution, but it's working for now.

<< TEST BEFORE YOU SEND >>

It's a great idea to test how YOUR e-zine stacks up before you send it out. The good news is you can do this for FREE.

Lyris' Content Checker (http://www.lyris.com/contentchecker/) tells you how your e-zine ranks in Spam Assassin. All you do is copy your e-zine text and paste it into box on their site. They'll run your free report and e-mail a copy to you. It usually arrives within minutes.

The report will tell you exactly which words are costing you points. Usually you should only be concerned if your score is over 5 points. If so, you can either delete those words or disguise them, as I mentioned above.

I test each issue of my e-zines in Content Checker before I publish them, and often I'm surprised (and relieved) that my score is low. That makes me a happy publisher. : )

(c) 2003 Alexandria K. Brown

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