Sometimes difference between success and failure in any online business is as simple as finding your own perfect niche. A little corner of internet that you can call your own. One where you are expert one you can dominate market.

The first thing you need to understand is why it is so important to focus on a niche market.

A niche market is a limited and clearly defined range of products sold to a small specific group of customers with a particular common interest

Simply put more you narrow down your niche better your chance of success. I say this for two reasons.

1. It will make it easier for you to target your market.

2. It will make it easier for your potential customers to find you. Basically if you find right niche customers will come looking for you and you will find them with much greater ease.

Let's take Tom as an example. He found his niche in vintage harmonicas. Now he know exactly who to market his products to. He will target musicians, music enthusiasts, collectors ect.

When he advertises he will target newsletters, websites magazines related to harmonicas and music. When he is writing articles or participating in online forums. He will know exactly where his market is.

When he is building his website it will be easier for him to target right keywords and phrases. It will help him with search engine optimization and pay per click advertising.

When a potential customer goes online looking for vintage harmonicas it will be easier to find Tom simply because he has narrowed his niche and targeted his market. The key to finding your niche is within you. First you must find something that you enjoy, that you have a passion for. Of course you can find a niche market for something that you don't enjoy. But, in my humble opinion that will only hinder your success. I say that for two reasons.

1.It is much harder to sell something that you have no interest in. After all if you have no knowledge about fishing and you have never fished how much fun would you have selling bait and tackle? How convincing do you think you would be? 2.It is much easier to sell something you enjoy. Like Tom he knows everything there is to know about harmonicas. He enjoys talking about them, playing them and shopping for them. He will have fun selling harmonicas and be extremely good at simply because he has a passion for it. The morel of story boys and girls is. If your looking for your perfect niche on your path to online success best place to find it is by looking at things you enjoy and that you are good at. Find your passion and you will fulfill your dreams!

-Do research before submitting a press release, check out some other press releases that have been published. What do you like or dislike about them?  

Tips for Submitting Your Release

-Do some research and find press contacts that would have an interest in what you have to say.

-Keep a notebook and compile a listing of contact names, addresses and information. When you decide who you will contact, keep track of who you contacted, when you contacted them (date), and outcome.

-If you are planning to email any media, such as reporters/editors, be sure they accept queries and press releases via email.

-Before contacting anyone or even writing a press release, do some research. If there is a particular publication you think you'd be interested in submitting your release to, look at their previous releases and get a feel for what they are about and are interested in.

-Never spam anyone, especially press. Submitting your press release randomly to a zillion places isn't going to necessarily gain you exposure. In fact it could very well have opposite effect.

-Don't send your press release to more than one contact per news outlet.

-Once you've submitted your release, do not follow up your release with emails asking what's happening with it. You have to consider that they receive hundreds of press releases per week.

-This may sound like common sense, but at no time do you want to annoy anyone.