I want to tell you a little story about how Tom discovered his perfect niche. Now if your not sure what a niche is or why it's important to your business please read on. I promise I will have more detailed information after story.

First meet Tom:

Tom wants to sell musical instruments. He has long dreamed of having his own business. He really liked idea working from home and decided that an online business would be perfect for him. But as Tom started to research his dream it seemed more and more unattainable. After all he is only one guy, his budget is limited. He started wondering how he could ever compete with all big websites that are already online. It was beginning to look like there is no way he could ever make it. Feeling a bit depressed about whole situation Tom decided he needed to think about it for a while.

So, he kicked back in his chair and pulled his harmonica out of his shirt pocket. It was his favorite out of a collection he had started when he was twelve. He loved going to antique shops, swap meets and searching online for vintage harmonicas to add to his collection almost as much as he enjoyed playing one.

Thinking his dream had been dashed, he continued to play. He new that all he wanted to do was make a living from home and he liked thought of helping people find musical instrument of their dreams.

After all he is a smart guy. He has drive, ambition, desire to succeed. He lives for music, he thinks everyone needs some type of musical instrument to make life complete. Plus he's heard that it's easy to make tons of cash on internet. There had to be away he could compete, a way to make his dream come true. He just had to discover what it was.

Just then there was a knock at door and Tom got up to see who it was. He opened door and was greeted by a hearty HELLO! It was Bob from local delivery service.

Hi Tom said: "How are you today Bob"? Just great Bob said: "I have another package for you Tom. Looks like you've found yourself another great deal."

Sure did said Tom: "You know I can't resist adding another harmonica to my collection".

Gee says Bob: "I bet you have enough harmonicas to start your own store by now." WOW A light went off in Toms head! All of sudden he didn't feel like his dream was hopeless.He got so excited he almost drooped his package.

Bob, I think you just helped me find my niche!

Bob says: " I'm not quite sure what you mean but I'm glad I could help! You have a nice day now. You too Bob and THANKS again.

It's important to define who your target audience is and what you are trying to convey to them.

-Who is your target audience?

-What do you hope to achieve by your release? i.e. Increase sales, publicity, etc.

-What information is your press release providing?

-Why are you submitting a press release? Is it timely information and is it justified?

-What is general tone of your release? i.e. exciting, warm, funny, etc.

Tips

-Make sure your press release is concise, and accurate.

-Be sure to check and double check your spelling, and grammar.

-Try not to use quotes that may seem biased or statements that are illogical.

-If your release is not based on a current event, (i.e. release of a new CD, or announcing a new tour) then try to incorporate something that is current. For example: "Following release of their hit album, High Ground", Bellfast flowers are in studio recording their second CD, which is to be released June 1, 2003."