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Chances are if one or two clients are asking you about something new, dozens more prospects – and media – are primed to get interested too.
For example, let's say that state university raised tuition 25%. You might have several clients asking how to reallocate or add to their college savings funds to pay for increased cost. And if a couple of your clients are asking about it, you can bet that hundreds, even thousands of people are facing same problem.
Whatever tactic you come up with to meet this challenge is your story for media.
Get ahead of curve: master new topic, and introduce it to media – with you as expert on it.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.