Your Financial Planning Clients May Hold the Key to Free Publicity

Written by Ned Steele


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Chances are if one or two clients are asking you about something new, dozens more prospects andrepparttar media are primed to get interested too.

For example, let's say thatrepparttar 144460 state university raised tuition 25%. You might have several clients asking how to reallocate or add to their college savings funds to pay forrepparttar 144461 increased cost. And if a couple of your clients are asking about it, you can bet that hundreds, even thousands of people are facingrepparttar 144462 same problem.

Whatever tactic you come up with to meet this challenge is your story forrepparttar 144463 media.

Get ahead ofrepparttar 144464 curve: masterrepparttar 144465 new topic, and introduce it torepparttar 144466 media with you asrepparttar 144467 expert on it.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


Problems Are Good (For Financial Planners Seeking Free Publicity)

Written by Ned Steele


Continued from page 1

Here's an 80/20 rule for publicity that I've found to be very effective.

Build 80% of your publicity messages aroundrepparttar needs and problems you help people solve. Devote no more than 20% to projecting yourself asrepparttar 144459 expert who knows how to best address those specific problems.

When you slice broad expertise into narrower, specific topics and stories, you are almost ready forrepparttar 144460 media folks to start listening to us! Take a look at some of my other articles to find out how best to contact them.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


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