Your Financial Planning Clients May Hold the Key to Free Publicity

Written by Ned Steele


Every reporter, fromrepparttar cub atrepparttar 144460 small town paper torepparttar 144461 high-paid anchor on 60 Minutes, dreams of finding a lead to that news story that everyone will want to read.

Any marketing-minded financial planner will start to dorepparttar 144462 same if they are serious about getting free publicity throughrepparttar 144463 media.

See,repparttar 144464 media has a pretty good idea of what appeals torepparttar 144465 public. That's a big part of their job--determining what stories are likely to attract their customers: readers, viewers or listeners.

You must develop this skill as well.

Luckily, you talk torepparttar 144466 media's customers every day--they are your clients. They can help you determine what tips, tricks and trends are likely to appeal torepparttar 144467 masses.

Problems Are Good (For Financial Planners Seeking Free Publicity)

Written by Ned Steele


A common complaint you'll hear is thatrepparttar media is fixated on negative stories.

But, let's face it, that's what people watch. Jerry Springer and Maury Povich wouldn't make millions of dollars a year if people hated watching spouses fight and jilted lovers weep.

And have you ever heard of a publication or show that thrived on telling happy stories about good news?

The fact is,repparttar 144459 media love problems. The more problems you help clients or customers deal with,repparttar 144460 better.

People, bless their sick little hearts and by extensionrepparttar 144461 media too love to hear about problems. Especially when you can discuss them intelligently. Especially when you can help them solve theirs overrepparttar 144462 media.

This leads to another of those 80/20 rules that seem to abound inrepparttar 144463 marketing field. You know, like: "80% of your business will come from 20% of your clients." There's a reason this rule has been around for so long because it's usually true.

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