A common complaint you'll hear is that media is fixated on negative stories.
But, let's face it, that's what people watch. Jerry Springer and Maury Povich wouldn't make millions of dollars a year if people hated watching spouses fight and jilted lovers weep.
And have you ever heard of a publication or show that thrived on telling happy stories about good news?
The fact is, media love problems. The more problems you help clients or customers deal with, better.
People, bless their sick little hearts – and by extension media too – love to hear about problems. Especially when you can discuss them intelligently. Especially when you can help them solve theirs over media.
This leads to another of those 80/20 rules that seem to abound in marketing field. You know, like: "80% of your business will come from 20% of your clients." There's a reason this rule has been around for so long – because it's usually true.