As for how many people you need to query for your study, it might be less than you think. One hundred, give or take a few, may be perceived as plenty, especially if population you are asking is a relatively exclusive one. When Internet stocks were booming, a newsletter publisher got featured on CNN and CNBC with his findings about how little stockbrokers knew about Net. He interviewed 103 brokers for his study. Usability guru Jakob Nielsen got wide coverage for a study of 20 journalists' inability to find company information at corporate Web sites.

When you have your questionnaire or interview results, spend effort necessary to make your data sound catchy. The newsletter publisher headlined his press release, "Want Advice on Which Internet Stocks to Invest In? 'You're Better Off Asking Your Teenager Than Your Broker,' says MBA Professor's Survey." Jakob Nielsen announced his findings equally effectively with attention-getting headline, "Corporate Websites Get a 'D' in PR."

I don't copy headline word for word but instead I create a fill in blank approach for future use.

For example I came across a headline that read:

The ugly side of beef, what health officials won't tell you!

That headline really caught my attention. So I put it in my swap file as:

The ugly side of ___, what ___ won't tell you!

I can then fill in blanks for whatever purpose that headline may suit me for future use, which then becomes title of this article:

The Ugly Side Of Internet Marketing, What The Gurus Won't Tell You!

Creating a swap file of good headlines can do wonders for your bottom line so start focusing on headline writing today!

You will find that headlines are important in almost every online endeavor you are embarking on...from websites, to emails, to classified ads, to article writing, to pay per click search listings and more...

Do not underestimate power of a headline!

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