You Too Can Create Newsworthy Research

Written by Marcia Yudkin


Take a close look atrepparttar front section of specialized magazines, and you'll often find little articles highlighting results of some study or poll conducted by some private company or other. Research data is also often cited by general-interest publications like USA Today and network newscasts. You don't need a Fortune 500 sized budget to undertake a newsworthy study, or to receive coverage for it, either to your industry orrepparttar 121014 general public.

The scope and rigor of a study or poll are usually notrepparttar 121015 criteria governing whether or not it's considered worthy of attention. Rather, reporters and editors judgerepparttar 121016 newsworthiness of research according to its pertinence for their audience, its novelty and its surprise quotient. If repparttar 121017 study results seem likely to provoke a "Wow!" or "Interesting!" inrepparttar 121018 audience, then they have a good shot at earning media coverage.

Working backward, then, to how you would design a research question or poll with a promising potential for ink and air time, here are some guidelines.

* The answer torepparttar 121019 question is not obvious and not already known.

* Those interviewed would want to know how others answered repparttar 121020 question.

* It pertains to a topic that is either perennially or currently of interest to a particular audience orrepparttar 121021 general public.

* It's probably a qualitative question rather than answerable with "yes" or "no."

* The answers will subtly promote you,repparttar 121022 sponsor ofrepparttar 121023 research, without seeming overly self-serving.

For instance, if you're a moving company, asking "What quality would you rank as #1 in importance when you're looking for a moving company?" would not be as compelling as "When you're moving, what household item are you most concerned about getting lost or damaged?" If you're a chain of Italian restaurants, a good question would be "Which Italian dish gives yourepparttar 121024 greatest feeling of nostalgia?" A management consultant might profitably ask executives, "What mistakes do you see your vendors making in today's down economy?"

The Ugly Side Of Internet Marketing, What The Gurus Won't Tell You!

Written by Al Martinovic


The Ugly Side Of Internet Marketing, What The Gurus Won't Tell You! By Al Martinovic

Did that headline grab your attention?

I have experimented with many different headlines on my sites and found that you can takerepparttar same sales letter yet your sales will increase or decrease depending onrepparttar 121013 headline you are using.

That's nothing to sneeze at! Your headline can literally make or break your advertising campaign.

The headline isrepparttar 121014 most important part of any sales letter. It has to grab your prospects attention by danglingrepparttar 121015 proverbial carrot in front of them to suck them into your main sales copy. It literally is like an ad for your main ad.

The key to writing headlines for a particular sales letter is to write down as many as you can. Try different variations and combinations until you findrepparttar 121016 one you like best.

Then test, test and test some more! Justrepparttar 121017 addition of one or two more words in a headline can literally skyrocket your sales. Keep testing until you've created a headline more powerful than a vacuum cleaner!

What I also like to do is to keep a swap file ofrepparttar 121018 headlines I like. I pay attention to headlines in newspapers, magazines and especiallyrepparttar 121019 tabloids and when I find one I like I put it in my swap file.

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