"Ok, Willie," you say. But how do I create this top of mind awareness in my readers. "How do I stand out in their universe like a purple cow?" "How do I have impact of seeing a big bear walking through my neighborhood?"

You increase your visitors top of mind awareness by showing them in your messages that you understand their problems. You show them that you really understand what it is that they need or want. The words in your message to them shares what *they* are feeling. Your empathy and understanding has to come through.

Increasing your top of mind awareness in your readers and prospects involves nothing more than showing them that your thoughts are "what's in it for them." If you show that you have their best interests at heart, and that you are working for them, they have to appreciate you and what you do. You do this by studying great copywriting - as I have pointed out before. You do this by talking directly to them, as I am doing in this article. You do this by using words you and your more than I, me, and my in your copy. This shows them who message is really about.

Making your message about your customer or prospect pushes you to top of their consciousness because you are communicating about something that they care about. You are moving yourself into a universe involving something they think about all time. Your prospects spend a lot of time and energy thinking about how to improve their lives. It's human nature. If you also spend a lot of time and energy thinking about how to improve their lives, you naturally move into where you have top of mind presence. You begin to stand out in their subconscious and conscious minds like a purple cow or a wild bear!

Now you have secret to breaking through clutter of all of messages your readers get everyday. Simply make message about them. Simply convey," here's something that will help you." Simply convey that you're working to make their lives easier. It will be virtually impossible for you to be ignored if you do this with sincerity.

3) Reveal details - Show reader your solution and how it will solve their problems and/or meet their goals. Then hit them with additional benefits as to how what you have to offer will exceed their expectations. Use testimonials that verify strength of product or service you are offering. Again use keywords and hot buttons that appeal to readers' emotions, and remember people buy on emotion not logic.

4) Call to Action - No marketing copy is complete without a strong call to action. It is final push to close sale that should be lined with incentives. The benefits should be highlighted and reader urged to take action. You could even mention consequences of not taking action - a deal always looks better when someone is taking it back away from you!

5) Be Professional! - In eyes of reader, professionalism of your copy reflects professionalism of its owner, and more professional it is more confident reader is of you and your intentions. Make sure you run copy through a grammar & spell checker before uploading it to your site.