You Must Create Top Of Mind Awareness

Written by Willie Crawford


Your customers and prospects are bombarded with thousands, sometimes tens of thousands of advertising messages every day. Getting your email though to them is a very small part ofrepparttar problem. After it gets to your reader, you have to connect with them on a conscious level. Something about your message has to make them really read, understand and digest your message. You have to create a "top of mind awareness." Otherwise, your message isn't really received.

To make your message stand out, you need to be what Seth Godin describes as a purple cow. He points out that if you're driving down a busy highway, and pass a purple cow grazing in a pasture, you would have to take notice. You'd say, "There's a purple cow." And then you'd stop and take a closer look. Your email messages to your customers and prospects need to stand out like a purple cow.

So many messages that we get every day aren't fully "received." We aren't fully aware of them in our environment. This point jumped out at me a few days ago as I walked my shitzu (dog). I knew there were bears in my part of Florida. There are signs posted along some ofrepparttar 120856 highways warning drivers. However, I had never seen one until about a week ago. I noticed several cars stopped alongrepparttar 120857 street where I was out walking my dog. I looked inrepparttar 120858 direction ofrepparttar 120859 cars and there was a black bear. It was about 3 feet tall when down on all four legs! At that pointrepparttar 120860 message that there were bears near where I lived was fully received and felt on a very deep "gut" level. There was a loose, wild bear, about 50 yards from where I was! Fortunately, he was only interested in crossing into a nearby patch of dense vegetation.

After seeing that bear, and reflecting upon how longrepparttar 120861 claws and teeth were on those I had seen in zoos and museums, I now appreciatedrepparttar 120862 fact that there were wild bears around. Now, when I heard a rustling sound inrepparttar 120863 bushes I paid more attention. Previously, I had just assumed it was a porcupine or an armadillo rummaging around for food. Now I was aware that it might be something big enough to hurt me. Your email and promotional messages to your reader need to be this impactful!

How to Write Killer Marketing Copy

Written by Scott F. Geld


Written words are a powerful marketing tool. They haverepparttar ability to persuade, reason, explain & directrepparttar 120855 reader to take action. They can hold someone's imagination and open them up to possibilities never before visualized. But used improperly or without due care & attention they can destroy allrepparttar 120856 good work you have done in one foul swoop.

Developing copy for your website is therefore a job that should not be taken on lightly. Here are 5 keys to help hold your readers' attention and convert them to sales and sign-ups on your site -

1) Your Headliner - It takes a matter of seconds for visitors to form an opinion of your site. Many factors will come into play, such as speed of download, graphics etc, so you'll need to grab their attention quickly before they click offrepparttar 120857 site. A few words that stand out fromrepparttar 120858 background, graphics andrepparttar 120859 rest of your text will drawrepparttar 120860 readers' eye - this is your chance to make an impact and keep them onrepparttar 120861 site. It should be something that compelsrepparttar 120862 reader to want to find out more.

2) Develop Interest - Identify withrepparttar 120863 reader and let them know that you understand how they feel aboutrepparttar 120864 challenges they face. Hint that you have a solution to their problem. This will hook your visitor in, and you can enhance its effect by using keywords and hot buttons to firerepparttar 120865 reader's' desire to find out more.

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