Do you ever wonder how some of your competitors can afford to bid 2 or 3 times as much on certain pay-per-click keywords as you can?

The answer is simple… Their websites are more effective at converting traffic into sales.

Let’s say your site converts 1% of your visitors into customers, and you earn a $100 profit on each sale.

With those numbers most you can afford to spend on each visitor is $1.00 per click. (And, if you want to make a profit, you need to bid less than that…)

Now, if your competitor is selling same $100 profit, product and his website converts 2% of visitors into customers. Your competition can afford to bid $2.00 per click to break even. (The worst part is… Your competitor can out bid you at $1.01 per click and earn a $0.99 profit per visitor, while you are just breaking even at $1.00 per click!)

The bottom line is this…

If you double your website’s conversion rate, you double effectiveness of every marketing dollar you spend.

Want to improve your conversion rates? Eric Graham is the CEO of several successful online companies. Internationally recognized as a top authority on eCommerce & Website Conversion , he's an in-demand speaker & consultant.

However, every website, business, product and visitor demographic is different. Just because something works at one website, doesn’t automatically mean it will work at yours. The best consultants will tell you that you still need to test everything. So in end it’s still your visitor who’s true expert.

Just imagine results you could achieve over next year, if you took time to test only one new element every week. Even if half of tests were failures and didn’t produce improvements in your conversion rates, you would still discover 26 ways to improve your sales. Even if each improvement only boosts your conversion rate by 1/10th of 1%, you would have improved your conversion rate by over 2.6% (and probably much more!)

Look over your current sales statistics, and ask yourself, “How much more profit would I be making if my conversion rate jumped by 2.6%?”

With most sites currently converting at an appalling 1% to 2%, a 2.6% improvement could triple your sales…

Let me ask you a question: Imagine you have a website selling information on how to learn to play guitar, getting 1,000 visitors per day. And I came to you and showed you how I can change a few things about your page, improve your search engine positioning and triple your traffic? Would you be excited? Sure.

Then, why not get equally excited about optimizing your website for maximum conversion rates?

Many online businesses will spend hundreds of thousands of dollars optimizing their sites for search engines. But then they waste 99 out of every 100 visitors that they spent so much time and effort getting, simply because they failed to invest in “asking experts” (their visitors) first. Had they taken time to optimize their site for conversion rate, before driving traffic their results would be 10x more profitable.

The great news for you is, so few online businesses are currently testing anything! This means that you are in a position to absolutely dominate your competition by simply listening to true experts… Your visitors!

Want to improve your conversion rates? Eric Graham is the CEO of several successful online companies. Internationally recognized as a top authority on eCommerce & Website Conversion , he's an in-demand speaker & consultant.