Do you know how they do it? (I do…)

I’m about to let you in on a little secret that 99% of online marketers (even most of so called “experts”) don’t seem to understand…

The smartest, most successful online marketers and businesses invest as much time and money into improving conversion rates as they do in building traffic.

Now that you know this “secret”, ask yourself:

“Do I spend more time and money building traffic than I do improving my website’s conversion rates?”

If you are like most online marketers, I’ll bet you answered “yes” to that question.

Why do companies like Amazon.com invest so much time, effort and money into improving conversion rates?

It’s simple… They know that even small improvements in your conversion rates can produce huge impacts on your bottom line.

The secret is… There is only one true expert who can show you how to drastically improve effectiveness of your website and your marketing. With dozens of so-called guru’s, consultants and experts ready and willing to give you (or charge you for) their advice, there is actually only one person you should listen to on a regular basis. Only one! And his name is Eric Graham… No, no… just kidding…

The only “experts” that you should listen to and trust are your visitors. The visitors that come to your website or view your ads are only true experts. They will share their expert opinions with you by actions they take while on your website.

Not sure what headline to use at top of your page… You have a couple of options:

Pay an “expert” consultant like me to look it over for you and give you copywriting recommendations, for a few hundred dollars an hour.

Or…

“Ask” your visitors which one is best, by split testing each element of your headlines and letting your visitors vote with their credit cards… The one that converts to sales best wins!

Trying to figure out how much to charge for you new ebook? You can hire an expert… I can talk to you all day about advanced pricing theory and explain to you how prices with a “7” in them (such as $17, $97, $777) usually convert better. I can walk you through an analysis of price points of competing/similar products…

Or…

Simply test 3 or 4 different prices to see which one is most profitable. Often greater perceived value of a higher price actually converts better than a lower price. But you won’t know if that’s true for your product and your visitors until you test it. Again your visitors will teach you more about pricing than any consultant ever could. You just need to “ask” these experts by testing.

If done properly, questions you can get your “visitor experts” to answer about your website by simply testing, is endless.

Now, don’t get me wrong, I am not saying that you should never hire a consultant or expert -- after all my clients happily pay me a lot of money to help them improve their conversion rates. And I am worth every penny! ;-)