Writing a Press Release: The Design Basics

Written by Ned Steele


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Instead, invest time in coming up with information that will appeal torepparttar reporter and to her readers. Useful information gets Ė and keeps Ė a reporterís attention much better.

And after you compile that information, make sure that it's going to be easy forrepparttar 144616 reporter to find you when they want to userepparttar 144617 information. Every piece of paper or email you sendrepparttar 144618 media must have your contact information: phone, fax, mail, web site address, and e-mail. Putting it onrepparttar 144619 outer folder, or top sheet alone, just isnít enough.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


Marketing-Minded Financial Planners, Focus on Main Points During an Interview

Written by Ned Steele


Continued from page 1

Try to summarize all three points in half-a-minute. If it takes longer, go back to your list and rewrite until you don't exceedrepparttar thirty second barrier.

Not only do you want to mention your three points, youíll aim to do it three times: inrepparttar 144615 beginning, middle, and close of your interview. Nine points. Thatís your message. How to nail a perfect 10? When you hearrepparttar 144616 reporter recap and voice your message himself.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


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