And most will do it. If they like your product, they should have no problem lending their name to a testimonial that mirrors their thoughts. In fact, they probably would of said it themselves, only they didn’t feel competent in their writing or didn’t want to take time.

You still may wonder, is it unethical?

I don’t believe so. I feel that if someone doesn’t agree with testimonials I’ve written, they’re not going to let me use their name. Writing my own testimonials simply lets people express their feelings without labor of writing.

There are a few other tips you’ll need to write your own testimonials:

Write your first five to seven testimonials, then send them out to one customer. Wait for their reply. If they decide to tag their name to one of them, then replace it with another new testimonial and send it to your next customer. Keep track of which ones you’ve used, and replace them as you go.

Give opportunity for your customer to enhance testimonial. Let them change words or phrases. Allow them to add or delete sentences. In a sense, let them really make it their own.

This is a powerful method of securing testimonials for a new product. I would say that almost half testimonials on my web page were acquired this way. As I get new unsolicited testimonials that are really powerful, I swap out older ones. If you do same you have a powerful tool that reassures potential customers and turns them into buyers.