Wouldn’t you love to be able to write testimonials for use on your website that scream huge praises for your product? Writing your own testimonials? You’ve got to be kidding! Isn’t that illegal?
I know what you’re thinking. You’re picturing some guy banging out praises for his product, then pulling names out of thin air to tag onto them. But you’ve got it half wrong.
While I have written some of my own testimonials,
names below them are actual people that agree with what testimonial has to say.
Confused?
Let me show you what I mean…
A customer purchases my product. They have a chance to look through it and make a decision about it.
About a week after their purchase, I send them a letter asking for a testimonial. But this letter is unlike any testimonial you’ve ever seen.
What I do is write a letter asking for them to pick which comment sums up their review of my product. Then letter continues with about five testimonials, each one reflecting a different opinion.
For instance, my first testimonial might say that they’ve made good money with my product. The second might say that they were skeptical at first, then realized after their purchase what a great product it is. A third testimonial might show what a thorough product I have and that it answered all their question. I would also have two or three other testimonials that showed and put to rest different fears a potential customer might use to not make their purchase.
A customer of mine reads through testimonials, and picks one they feel is close to their own thoughts. At bottom of letter, I ask if I can use their name along with testimonial they chose to sum up their thoughts on my website.
