Guarantees fall into five very overlapping categories:

1. The Money-back guarantee – This ensures that you customers won’t waste their time or money. It also protects customers if product breaks or fails. You can also offer a prorated money back guarantee after originally guarantee’s terms have lapsed. 2. The Satisfaction guarantee – This ensures that your customer will be and remain happy with your service or product. This promises your customer happiness with benefits your services. 3. Price protection guarantee – This can either lock in price, ensuring price and payment terms won’t change or increase -- think life insurance. Alternatively, ensure that they won’t find a lower price – think office supply superstores. 4. On-time guarantee – This helps subdue fears in time-crunched patrons. Businesses like printers, car repair shops, and cable companies could benefit from this type of guarantee. 5. Absolutely No Question Asked guarantee – This can be applied towards anything. A major problem: You’ll probably never learn your weak spots, if you never have opportunity to ask questions.

Include a guarantee in your next copywriting project. Whether you’re writing web copy, a brochure, or a sales letter, a strong guarantee will dissolve your customers’ reluctance and help spur sales. I guarantee it.

This site actually had three calls-to-action (CTA), one for each segment of their target audience. See how each CTA struck a nerve with a specific group.

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Each CTA appeals to specific wants/needs/desires of that individual segment.

That’s what effective calls-to-action are all about. You don’t lose your connection with audience at end. Instead you maintain that emotional bridge all way until they click buy button.

In your CTA, tell your customers why they should buy. Let them know what will happen when they buy. Give them some end results to look forward to. And do it all with same consciousness you had when writing rest of your copy. When you do, you’ll find your sales process goes more smoothly and your conversions reach higher rates.

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Tired of endlessly searching ‘Net in hopes of finding latest copywriting techniques? Need an up-to-date directory filled with best ways to learn copywriting? Visit Learn Copywriting today for widest collection of most popular copywriting resources available.

IF PUBLISHING ON A WEBSITE, USE THIS RESOURCE BOX: