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Affiliate marketing, marketing your own products, and for that matter network marketing and franchising are all just business models.
No matter what business, what you really want to do is dominate your market with a combination of hitting right demand and meeting that demand in a unique way.
You Want To Position Yourself Between The Challenges And Solutions Within Your Chosen Niche Market
Think of it this way.
You find an interesting niche market and discover they are challenged by 3 main issues.
You know more about issue 1, but less about issue 2 and 3.
So - you create a product around solving issue 1 and plan to address issues 2 and 3 with affiliate programs.
You lead with your product, including a list building campaign such as a minicourse or newsletter through which you later market products that fulfill issues 2 and 3.
Its really common sense when you think about your business in terms of solving problems or overcoming obstacles in a given market rather than lets market hot product #1 because it seems like a good affiliate program.
If you are struggling with what your business model should be - don't get caught in this trap. Instead, find out what your market needs, then figure out best way to solve problem for them - either through someone else's products or your own.
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