3. Questions, Questions, Questions - Answers, Answers, Answers

There are different formulas for writing How-To books, but by far simplest and most effective is to organize your book to address...

a) One main overriding desire or goal your target market wants VERY badly. b) Answer a series of questions that step your reader through achieving that desire or goal in a simple, step-by-step format as possible.

So - what that means for you is that 90% of writing your book is getting right questions in right order to lead your reader toward their goal.

So - Chapter 1 solves "X" problem, and here's 10 questions your customers will need answers to on way.

Chapter 2 solves "Y" problem, and here's 10 questions your customers will need to answer along way...And so on.

Of course, you can answer questions in many ways..

You can just plainly write answer.

You can tell a story to illustrate answer.

You can quote answer from research.

You can give an analogy or use humor to illustrate answer.

You can provide visual examples, screenshots, pictures, video, audio, etc...

Whatever technique - secret to writing books is to maintain one central focus, and lay out steps to achieving end goal.

Step 4. How To Get Others To Finish Your Book

You may be concerned about giving people an early look at your idea, concepts and work.

Yes, you need to be careful WHO you ask for feedback, but you cannot let this stop you from testing your work.

Who should you get to test your work?

1. Represenative customers - not your friends, family - but real people in your target market.

2. Experts in your field

3. Other writers, publishers, marketers that operate in your target market but that don't directly compete with you.

Strike up relationships, offer them free coverage in your book, on your website, a percentage of profits in a future joint venture marketing effort in exchange for reviews, feedback and opinion.

You may very well get 1 or 2 ideas from these tests that makes a huge increase in popularity of your products.

Test your title, content, pricing, positioning, format, key messages.

Test it all - it will make your product better for it.

STEP 5. Your Own Massive Launch

If you set March 21st as your launch date - make sure you have a complete website, compelling copy, at least 6-10 joint venture partners setup, Press Releases ready, an affiliate tracking program in place, a back-end selling system and be ready to HIT YOUR MARKET HARD!

If you could change your entire life, set foundation to walk away from a stale, boring lifestyle and gain control over our time, creative energy and finances that we all so badly want, wouldn't that be worth following these 4 steps?

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But we are concerned here with another genre, a genre that permits self-expression under predetermined guidelines designed to give you a better than evens chance of publication without necessity of paying for privilege, providing always that your work and its presentation are painstakingly and professionally executed.

DETERMINE YOUR PROPENSITY FOR CREATING NICHE NON-FICTION

Ask yourself these questions and spend a few minutes in quiet reflection before you provide answers.

1. Do you like to read, be it fiction or non-fiction? 2. Do you enjoy writing letters, reports, or whatever? 3. Do you have a better than average vocabulary? 4. Do you strive at every opportunity to enhance your personal word power? 5. Do you persist with crosswords until you've solved all clues? 6. Do you have an enquiring mind? Do you have special interests? 7. Do you have expertise in any particular subject(s)? 8. Would you undertake research to confirm and expand on what you think you know? 9. Would you be prepared to share this knowledge with others? 10. Would you be willing to make time to write about it for pleasure and profit? 11. Are you comfortable about committing your private thoughts to paper? 12. Are you self-disciplined? 13. Are you relaxed about working on your own?

If you can genuinely answer 'yes' to all of these questions, you already have nucleus of a powerful propensity for creating niche non-fiction in shape of self-help and how-to guides.

If on other hand you answered 'yes' to most and 'no' to a few, then work on those negative areas.

If you answered 'no' to Question 8, then think again and dig deeply this time. Most people have expert knowledge on something or other. It could be a job, a hobby, or any of a thousand disparate topics. And should you consider that what you know would be of little value to anyone else, you would be wrong. Many people share a passion for your particular area of interest and are anxious to become even better informed.

5th January 2004