Wording Up Your Website

Written by Glenn Murray


Continued from page 1

What do you do? What benefit can you offer them? Why should they choose your service or product? What does it cost? How can they contact you? Where are you located? Brevity & Clarity Your website has to communicate a lot of information and to make matters worse, you are going to have limited space. Ideally, your customer won't have to scroll on any page (all your information will fit in a single window) and that single view will need to contain more than just words. The design and navigation elements take up about a third of a window, and you should leave a bit of room for white space (you don't want to overwhelmrepparttar customer). As a rule of thumb you should expect to have about halfrepparttar 108091 window free for text.

How you are going to fit all your information in such a confined space? This is where writing skills come in - choose your words very carefully.

Websites can be an extremely powerful piece of marketing collateral. You can reach millions of potential customers for as little as a few hundred dollars. Unfortunately, your competitors are all doingrepparttar 108092 same thing - it's a level playing field but there are a lot of players.

It is important that your message is structured and well thought out, otherwise your site will be a mess and no-one will bother to read about your business. If your message is clear, your site will be simple and easy to use. It's all inrepparttar 108093 words.

* Glenn Murray heads copywriting studio Divine Write. He can be contacted on Sydney (02) 4334 6222 or at glenn@divinewrite.com. Visit www.divinewrite.com for further details.



* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.




Writing Newsletters – Tricks of the Trade

Written by Glenn Murray


Continued from page 1
Let them know you: Let your personality shine through. Readers are far more likely to become loyal if they feel they know you. Always include a bit of you inrepparttar newsletter, whether it’s humour, personal details, personal anecdotes, or personal views. Subject is Headline: The subject line of an email newsletter is like a front-page headline in a newspaper. You need to drawrepparttar 108090 reader in, so make it engaging and relevant (maybe promise a benefit) but no more than 25 characters so your reader can see it all before openingrepparttar 108091 email. Use a Title bar: Makerepparttar 108092 most ofrepparttar 108093 title bar to add visual appeal and establish brand awareness. Make it ‘scannable’: Most people don’t read online – they scan. Make sure you use easy-to-read bullet points and sub-headings. Don’t lose your reader’s attention. Reading is physically more difficult online, so make sure you’re concise. Use links to other places instead of writing long articles. Use White space!: If your page is too busy, you’ll lose your reader. Give them a chance to absorb valuable information by dedicating about 30% of your screen real estate to white space. Easy unsubscribe: Make your unsubscribe easy to find. If it’s obvious, they’ll feel safe and can then appreciaterepparttar 108094 content. To many people,repparttar 108095 ease of unsubscribing is an indicator ofrepparttar 108096 integrity of your company. Forward to a friend: Include a link to encourage readers to forwardrepparttar 108097 newsletter on to their friends and colleagues. Find an email marketing solution which allows you to do this and sit back and watch your database grow! ** Ezemail enables you to create, manage, deliver and track your email marketing and sales communication. Email kathpay@ezemail.com.au or visit www.ezemail.com.au.



* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.




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