SELL Your Product!

This is most important part of a free report. It must contain information valuable to your prospective clients, but it must also contain a pitch for your products and services. It must explain why your readers can not afford to pass up opportunity you are giving them.

Some people will call you right after they read your free report (if it is compelling enough). It is still important to follow up. Repeat your offer. Remind them of deadline. Send them at least two follow-up letters or email messages.

NEVER delete a name unless someone asks you to. Even after your follow-up sequence has ended, continue to send your prospects new offers for your products and services.

For more information on how to effectively follow up with your prospects, visit http://www.busymarketing.com/followup.shtml

AUTOMATE!

This is best part of offering a free report. It can be completely automated. Using a follow up autoresponder, like http://www.getresponse.com and those reviewed on my website at http://www.busymarketing.com/aweber.shtml , you can have your free report AND follow up messages sent whenever someone fills out form on your website or sends an email to your autoresponder.

You won't have to write a new article, and you can continue to use same free report and follow up letters as long as they remain accurate and effective. All you have to do is promote it. I offer plenty of ideas on how to do that at http://www.busymarketing.com/marketing.shtml and add more through this newsletter almost every day!

Optimize! - The offline world can't hold a candle to online world when it comes to tracking results. Focus like a hawk on progress of your campaign, but be patient enough to know that great marketing plans aren't built overnight.

Diversify and multiply - Banners alone can't do all work. What about sponsorships? Opt-in e-mail? Newsletters? Online contests? They all have to work together.

Don't exist in a vacuum - Any decent online marketing strategy should integrate with your clients' entire marketing plan. How does your online strategy work with your print ads, your PR, your collateral material, your tradeshow presence?

The winners in new economy will realize that content is king. And whether user accesses your content over their PC, WAP phone, PDA, Dick Tracy wristwatch, or Internet enabled boxer shorts, what's going to matter is whether they can find information, not how they get it. With apologies to Marshall MacLuhan, medium is no longer message. Provide a truly compelling reason for your market to care about you and they'll do just that. The rules aren't any different. Neither are goals. The ones left standing will be ones that combine old with new