Witness The Magic of a FREE REPORT!

Written by Dawn Gray


Online, we have all come to respectrepparttar power of "FREE". You know it is much harder to convince someone to buy your products and services than it is to convince them to accept your free gift. A report is a "free gift" that will help you rake in names and addresses, qualifyrepparttar 121903 names and addresses as belonging to people interested in your products and services, and even SELL your product!

Rake inrepparttar 121904 Names!

People who spend any amount of time online are being buried in email newsletters. They receive too many "volume #243"s and "issue #652"s to read them all. Even if you offer quality content and manage to get thousands of subscribers, most of them will likely never read a single issue. They may even forget they subscribed before they receive your first issue!

Free reports cut throughrepparttar 121905 clutter by offering valuable content readers only have to commit to reading once. It can be sent IMMEDIATELY by autoresponder, sorepparttar 121906 people who request it will see it in their "in" box while they still remember to look for it.

Ideally, your free report will offer information of immediate use to your prospective clients. They will be so excited about this information, that they will be willing to give you far more information about themselves than they would for an email newsletter. Then they will ALL read it.

Qualify Your Prospects

Your free report MUST be on a topic of interest to your potential clients and only your potential clients. This assures thatrepparttar 121907 names you have collected by offering your free report are potential clients and not just any Joe offrepparttar 121908 street.

If you offered a free beanie baby, lots of people would take you up on it, but only a few would really be interested in your products and services. If you are a tax preparer, you'll have better luck with "10 Incentive Stock Option Mistakes That Can Cost You $200,000 Or More!".

The Medium is No Longer the Message

Written by David Linberg


The Bubble has burst. They honeymoon is over. The end ofrepparttar innocence. Pick your cliché. Any way you slice it,repparttar 121902 Internet Economy isn't what it used to be.

I prefer to look atrepparttar 121903 progression ofrepparttar 121904 Internet thus far like a three year Summer of Love. Just like that Summer of '67 whenrepparttar 121905 world's attention turned torepparttar 121906 small bohemian district of San Francisco, blind optimism and subsequent overcrowding eventually causedrepparttar 121907 bubble to burst.

Fast-forward thirty plus years intorepparttar 121908 present, and we see that history has a funny habit of repeating itself. Gone arerepparttar 121909 days that companies with no immediate plans for profitability can boast billion dollar valuations. Gone arerepparttar 121910 days where it was OK that your only differentiation was merely being onrepparttar 121911 web. It seemed like it was OK to pay no mind to having a stable business model, a top-notch management team, or providing actual value

But online marketers have sufferedrepparttar 121912 same fate. Just as our clients are forced to invest in justifiable marketing plans, we are challenged with creating them. We have to work better and work smarter to take advantage ofrepparttar 121913 benefitsrepparttar 121914 Internet has to offer to truly provide value to our clients. When things get crazy, it's always best to get back to basics.

Start Withrepparttar 121915 Goal - Target your market with laser-beam precision. Findrepparttar 121916 hunger in your market and establish a realistic goal, in writing.

Create a buzz - This is what viral marketing is all about. Create alliances. Publish articles. Linkswap with similar minded sites. Participate in forums. Hitrepparttar 121917 newsgroups. Start an affiliate plan.

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