I was told a long time ago by a former CEO of mine that following always worked. Good salesperson + bad organiser = bad sales results. Bad salesperson + good organiser = good sales results. Why you may ask? Well it's simple really because key to every good salesperson is planning,planning,planning. The more you organise means more clients you will see. Well that is fine you are probably saying but how does that help you to keep winning business? Think of it like this. You are fully conversant with 5 areas of business theory noted above and you will use these 5 areas as a "template" for every single sales call you do.However what you will also do is now devote more time to planning aspect of your working day. Who will I see? When will I see them? Why should I see them? Where will I meet them? How often will we meet?

This method is very simple and I guarantee that after a few appointments/sales calls, 5 areas of theory template will become second nature, which means that you will have mnore time to plan your diary effectively. Remember, more planning = more sales calls = more money. Try it and see what difference it makes to your business, after all, it worked for me!

6. Take risks to improve your business. Sometimes businesses don't want to advertise unless it's free, sometimes you have to spend money to get results.

7. Include emotional words in your advertisements. Use ones like love, security, relief, freedom, happy, satisfaction, fun, etc.

8. Ask people online to review your website. You can use comments you get to improve your web site or you may turn reviewer into a customer.

9. Out source part of your workload. You'll save on most employee costs. You could out source your secretarial work, accounting, marketing, etc.

10. Combine a product and service together in a package deal. It could increase your sales. If you're selling a book, offer an hour of consulting with it.

Warmly,

I-key Benney, CEO Mscsrrr