#4 Don't get too clever - no fancy fonts and flashing lights. People are getting fed up with sites that try to be too clever. They're designed by people who want to show how clever they are and who aren't really thinking about customer

#5 Fast loading - photographs and graphics can slow down loading, so be aware. If customers can't get to what they're looking for quickly enough, then they'll "click off"

#6 Friendly - your website just like all your other marketing materials need to suggest to customer that you are a warm and friendly organisation to deal with

#7 Call to action - every page of your website needs to tell customer what to do next - order something - phone for more information - sign up for your newsletter

"You might choose a realtor who's local, or who has been referred to you, or maybe even some distant uncle who does this for a living. But what if they don't get best deal for you? This could cost you a fortune! For instance, even if price they get for you is just 1% lower than what it should be, that could amount to thousands of dollars. That's money out of YOUR pocket. And if you're planning to use that as a deposit on your new home, that 1% will cost you many MORE thousands of dollars interest in coming years."

3. Show them how GOOD it could be.

Now you show them other side of coin: If they didn't have this problem, what are benefits to them?

For example:

"On other hand, what if your agent got you 1% MORE than normal price? A good agent can do that for you. Now that's extra money in your pocket! Money that you can use on a vacation. Or college fund. Or an extra deposit on your new home, which could save you many times that amount in interest."

4. Show them HOW to fix it.

"The secret of getting best price for your house is to constantly sell its value, not its market price. If you know what your buyer's hot buttons are, you can make sure that all your marketing is aimed at pressing those buttons."

5. Tell them how YOU can help.

"Our team of trained professionals works closely with you to get best possible price for your home. All of our realtors have at least 10 years experience in market, all are currently active working with clients just like you, and all have Blah Blah qualifications. Contact us now for a free consultation, etc. etc."

Do you see how simple this is?

In just a few short paragraphs, it establishes rapport, demonstrates understanding, provides a solution, establishes your credibility, and encourages action.

For another example of this process in action, visit front page of my Web site at http://GihanPerera.com.