Market research helps you identify opportunities – If you are planning to operate a new service and want to know preconceived attitudes people have then market research can help, not only in evaluating potential for a new idea, but also by identify areas where a marketing message needs to honed.

Market research will minimise risk - Market research can help shape a new product or service, identifying what is needed and ensure that development of a product is highly focused towards demand.

Market research creates benchmarks and helps you measure your progress - Unless you measure you may not be able to gauge how well your business is performing. Early research may highlight glaring holes in your service or short falls in your product, regular market research will show if improvements are being made and, if positive, will help motivate a team.

Ease of doing business – Do your customers find it easy to deal with you and so they find what they want? Is there sufficient advice and assistance on hand?

Do you make it easy for your customers to buy? Are your employees properly trained? Marketing – Is your marketing reaching right people and is marketing message clear and effective. Which marketing channels should you focus on and which, if any, should you drop?

Is your marketing message understood? Does your marketing properly represent your brand? Do you advertise through right channels? Are you reaching right people?