Why is Market Research important?

Written by Martin Day


Continued from page 1

Market research helps you identify opportunities If you are planning to operate a new service and want to knowrepparttar preconceived attitudes people have then market research can help, not only in evaluatingrepparttar 150464 potential for a new idea, but also by identifyrepparttar 150465 areas where a marketing message needs to honed.

Market research will minimise risk - Market research can help shape a new product or service, identifying what is needed and ensure thatrepparttar 150466 development of a product is highly focused towards demand.

Market research creates benchmarks and helps you measure your progress - Unless you measure you may not be able to gauge how well your business is performing. Early research may highlight glaring holes in your service or short falls in your product, regular market research will show if improvements are being made and, if positive, will help motivate a team.

Martin Day is a Director of Survey Galaxy Ltd a web site that allows anyone to create, design and publish online surveys. For more information please visit http://www.surveygalaxy.com


What Market Research will tell you

Written by Martin Day


Continued from page 1

Ease of doing business Do your customers find it easy to deal with you and so they find what they want? Is there sufficient advice and assistance on hand?

Do you make it easy for your customers to buy? Are your employees properly trained? Marketing Is your marketing reachingrepparttar right people and isrepparttar 150463 marketing message clear and effective. Which marketing channels should you focus on and which, if any, should you drop?

Is your marketing message understood? Does your marketing properly represent your brand? Do you advertise throughrepparttar 150464 right channels? Are you reachingrepparttar 150465 right people?

Martin Day is a Director of Survey Galaxy Ltd a web site that allows anyone to create, design and publish online surveys. For more information please visit http://www.surveygalaxy.com


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