Why is Market Research important?

Written by Martin Day


Market research is an essential part of any business that wants to offer products or services that are focussed and well targeted. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends and by making market research part and parcel ofrepparttar business process and conducting market research throughoutrepparttar 150464 lifecycle of a product or service market research will bringrepparttar 150465 following benefits:-

Market research will help you better communicate - Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong.

By askingrepparttar 150466 customer you not only show them that you care but you also takerepparttar 150467 guess work out of customer services.

What Market Research will tell you

Written by Martin Day


What can you learn from having conducting effective market research? Know your customers Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customerrepparttar easier it to target your marketing and fine tune your product or service.

Who are your existing customers and where do they live? Who are your potential customers and where do they live?

Know your competition Market Research will help you measure your service compared to others. What arerepparttar 150463 strengths and weaknesses of your business and are you improving inrepparttar 150464 areas that customers demand?

Do you haverepparttar 150465 products or services that people want? Do you represent value for money? How does your business compare to that of your competitors?

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