A professional logo design also gives an air of professionalism to your business. Even if you're a new company, impressing people with your professional logo will often convince your future clients that you're serious in your business and of establishing your identity.

Moreover, a professional logo design means you have a unique identity that stands out from rest. Your customer can easily identify you and have a quick idea of what your company is about, and what your strength is. Some might say that this is a form of 'preselling', and your clients will be confident on your product or services.

However, a good corporate identity is more than just a logo. All your promotional and company materials must reflect your company's vision, ethics and uniqueness. It helps reinforce your company's image to your potential customers and creates easy brand recognition.

YELLOW

Yellow is color of happiness, excitement, energy and cheerfulness.

Yellow is another attention grabbing color. Use it with red and you have a powerful head-turning color scheme (like Shell).

Deep, bright yellow is color of royalty, honor and loyalty.

Yellow also attracts children and is color often used for toys, and kindergarten buildings.

It is also color use for emergency and hazard situation; used in radioactive materials, fire trucks, rescue vehicles (AA), tow trucks, tractors, and bulldozers.

ORANGE

Orange is a warm, citrus color, and represents health, vibrancy, sunshine and tropics.

Orange creates a stimulating, vibrant, fun and exciting environment. It is combination of red and yellow.

It is an effective color to promote healthy food, drinks, toys and youth products.

PINK & LAVENDER

Pink and lavender often brings to mind femininity, innocence, romance and health.

It is very effective to promote products or services to women, such as exclusive spa for women, beauty products, lingerie, and perfume.

WHITE

Imagine snow, angels, and brides. What does these things invoke in you?

Exactly. White represents innocence, virtue, purity, cleanliness, coolness, safety, health, medicine and virginity,

It is best use to promote wedding shops, charities, medical products, low-fat foods and dairy products.

BLACK

Mystery, formality, seriousness, power, elegant, authority and evil are some of attributes associated with black.

Black is best use as a background to other bright or pastel colors. Using black as your logo typeface will suggest authority, classical, elegance, stability and power.

Using black as your main color however will usually be related to mystery, stability, strength, death, and evil. Examples include banks, mystery, thriller or scary movies, rock bands and funeral companies.

GRAY OR SILVER

Gray evokes conservative, depressing and moody feelings.

Silver however represents technology, cutting edge, machines, and richness and elegance.

Therefore, it is not surprising to see most high-tech companies uses a combination of silver and blue.

BROWN OR CREAM

Brown is also another color that represents nature, as it is color of land and trees. As such it invokes a comfort, homeliness feeling

It is best used for restaurants, natural or antique furniture companies, and outdoor activities products.

Light brown or cream is suitable for food products as it is color of wheat, flour, spaghetti and potatoes.

Combined with green, then it can effectively promote a recycling or earth-friendly organizations / products.

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Alif Wahab is director of a multidisciplinary design firm, Uniqon Design Services. The firm specializes in Income-Generating Design Solutions for Businesses. Visit http://www.uniqonlogodesign.com for more info.