Your business today faces a hard time competing amongst other established big corporates. Your company faces a difficulty in distinguishing your services or products from crowd and creating a good first impression.

A great solution to this dilemma is investing in a quality professional logo design and corporate identity. A good logo can do wonders for your business. A quality logo design based on your company's strength and unique selling proposition can:

- Create a powerful and long lasting impression on your potential customers. - Gives a professional look to your company and builds credibility. - Communicates to people why your company is unique and different from your competitors. - Builds your brand and creates loyal customers.

Once you have a good logo, next step is choosing right color(s) for your company logo.

Why?

Because we see world in colors, and we associate colors with certain characteristics. So, in order to communicate more efficiently what your business 'character' is and also to have a more effective logo, you have to choose your colors wisely.

Colors also affect people differently, based on their age, culture, sex and upbringing. Therefore choosing a color that appeals to your target customer most is very important!

That is what we hope this article will achieve, guiding you to pick right colors.

We'll start with favorite 'corporate' color....

BLUE

Blue is favorite corporate color. And it is a favorite for a reason. The characteristics most commonly associated with blue are authority, security, intelligence, coolness and reliability. As you can see, that is why it is a popular color.

The reason is blue is color of sky and sea. It generates feelings of peace, calmness and tranquility, same feeling that you'll experience being at a beautiful beach.

If you choose deep blue (colors of ocean), other qualities associated with it are serious, naval, academic and analytical.

If you want a cool, soothing color, you would do well to choose light blue. It gives a feeling of freshness, clean and calmness.

The best companies to use blue are airlines, airport, air conditioners, breath freshener, mineral water, cruises and seaports.

Blue is also a favorite color among males, and is regarded as a 'masculine' color.

It works well with a lot of pastel colors, and with careful skill can be used to calm a bright red scheme. Always leave it to expert however if you plan to use red and blue. Just a little mistake can cause people to runaway... don't say we didn't warn you! :)

Successful red and blue combinations are American flag and Superman.... If you look carefully there's always a third color around to 'bridge' these two opposite colors effectively. Neutral colors work best here (white and yellow).

GREEN

Green is associated with money, environmental, wealth, nature, health, freshness and loyalty.

Green is very relaxing to eye and is color of nature. It is also color of peace and harmony.

Dark green is very popular with financial and banking companies.

Light, olive green can be used to promote products based on nature and healing qualities.

RED

Red is a very intense and hot color. It is often used to represent heat, passion, excitement, speed and strength.

Red literally 'shouts'. Use it to attract attention and importance. It also signifies courage, bravery, danger, war and energy.

Therefore use red to promote energy drinks, cars (Ferrari red), lipsticks, passionate love (Cupid), and dangerous or extreme sports.