Why does Your Company need a Professional Logo Design Service?

Written by Alif Wahab


Why does your company need a professional logo design service? There are several answers to that question.

Your business today faces a hard time competing amongst other established big corporates. Your company faces a difficulty in distinguishing your services or products fromrepparttar crowd and creating a good first impression.

A great solution to this dilemma is investing in a quality professional logo design and corporate identity. A good logo can do wonders for your business. A quality logo design based on your company's strength and unique selling proposition can:

- Create a powerful and long lasting impression on your potential customers. - Gives a professional look to your company and builds credibility. - Communicates to people why your company is unique and different from your competitors. - Builds your brand and creates loyal customers.

A professional logo design creates a powerful and long lasting impression on your potential customers. They'll see your logo and will think, 'wow, what's that?'. This builds their curiosity and makes them want to enquire more about your product or services.

A Guide to Choosing The Perfect Color(s) For Your Company Logo

Written by Alif Wahab


A good logo design is very important for any company wishing to build their brand.

Once you have a good logo,repparttar next step is choosingrepparttar 104794 right color(s) for your company logo.

Why?

Because we seerepparttar 104795 world in colors, and we associate colors with certain characteristics. So, in order to communicate more efficiently what your business 'character' is and also to have a more effective logo, you have to choose your colors wisely.

Colors also affect people differently, based on their age, culture, sex and upbringing. Therefore choosing a color that appeals to your target customerrepparttar 104796 most is very important!

That is what we hope this article will achieve, guiding you to pickrepparttar 104797 right colors.

We'll start withrepparttar 104798 favorite 'corporate' color....

BLUE

Blue isrepparttar 104799 favorite corporate color. And it is a favorite for a reason. The characteristics most commonly associated with blue are authority, security, intelligence, coolness and reliability. As you can see, that is why it is a popular color.

The reason is blue isrepparttar 104800 color ofrepparttar 104801 sky and sea. It generates feelings of peace, calmness and tranquility,repparttar 104802 same feeling that you'll experience being at a beautiful beach.

If you choose deep blue (colors ofrepparttar 104803 ocean), other qualities associated with it are serious, naval, academic and analytical.

If you want a cool, soothing color, you would do well to choose light blue. It gives a feeling of freshness, clean and calmness.

The best companies to use blue are airlines, airport, air conditioners, breath freshener, mineral water, cruises and seaports.

Blue is also a favorite color among males, and is regarded as a 'masculine' color.

It works well with a lot of pastel colors, and with careful skill can be used to calm a bright red scheme. Always leave it torepparttar 104804 expert however if you plan to use red and blue. Just a little mistake can cause people to runaway... don't say we didn't warn you! :)

Successful red and blue combinations arerepparttar 104805 American flag and Superman.... If you look carefully there's always a third color around to 'bridge' these two opposite colors effectively. Neutral colors work best here (white and yellow).

GREEN

Green is associated with money, environmental, wealth, nature, health, freshness and loyalty.

Green is very relaxing torepparttar 104806 eye and isrepparttar 104807 color of nature. It is alsorepparttar 104808 color of peace and harmony.

Dark green is very popular with financial and banking companies.

Light, olive green can be used to promote products based on nature and healing qualities.

RED

Red is a very intense and hot color. It is often used to represent heat, passion, excitement, speed and strength.

Red literally 'shouts'. Use it to attract attention and importance. It also signifies courage, bravery, danger, war and energy.

Therefore use red to promote energy drinks, cars (Ferrari red), lipsticks, passionate love (Cupid), and dangerous or extreme sports.

Red is also considered lucky forrepparttar 104809 Chinese and is a color of celebration and prosperity.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use