Why do We have eBooks?Written by Nashville
Continued from page 1
Creating and publishing eBooks is by far one of most profitable business ventures anyone can have. Once you have required knowledge and tools, creating an unlimited number of eBooks will cost you absolutely nothing. In fact, it will only bring bountiful profits for you. You can deliver your eBooks on demand via automatic download or by email immediately after a customer pays for them. They are also great marketing products. They are great lead generators. They are great back-end and up-sell products. Once you start your own eBook business and your eBooks start to spread in web, you won't be able to stop profits from rolling in, even if you wanted to. eBooks have a magic little way of floating around Internet for years and years after their initial release. With this, they will definitely become a part of our future. How big that part is remains to be seen. Eventually, eBook technology is a new development destined to become important and it’ only one thing that makes Internet so powerful.

This article was created for the sole purpose of propagating information that may be related to catalog printing and other industries to which it may be of interest. For questions and comments about the Artcile you may contact the Author at info@catalogprintingexperts.com or visit http://www.catalogprintingexperts.com
| | True Value Added DistributionWritten by Stanley Mekkattu Glancy
Continued from page 1
Requisite Factors Any distributor should first add value to its manufacturer partners by giving them right kind of support. Says Paras Shah, Neoteric, “The instrument to penetrate into market is channel partner. The distributor should give channel proper direction about business strategies.” Different distributors have expertise in different areas. They can hone this expertise wherein both manufacturer as well as channel partner can benefit from it. “I believe it is not about having few exclusive partners or a few hundreds. What is important is to have right strategy for that market,” says Shah. Thorough knowledge of a product is a key component in effective distribution. Therefore, product training remains a primary factor. But today challenge for distributor is different. Distributors should identify methods to conduct training without taking sales force out of field for an extended period of time. One method that has been working successfully is online training with many distributors setting up robust online training websites for partners. Profitability is another key factor. Says Aditya Bhuwania, “Unless a distributor is profitable, partner cannot be profitable.” But J. Kulkarni of Redington feels that channel partners do not need help from distributors to maintain profitability. According to him, distributor can help partner to access business opportunities, which it may not be able to do on its own due to geographical or financial restrictions. In terms of sheer profitability, there is very little distributor can do. However, ensuring that they run a profitable business is something distributor can do. For instance, large tender queries can be addressed more effectively through distributor participation. Since a small reseller may not be able to comply with these requirements distributor can step in to fulfill demand. Finally The goal of a distribution company should be to make sure that right product is made available at right time in most efficient and cost effective manner. Distributors not only need to procure product from channel and sell it to next level but also ensure that it in turn successfully sells to next level by creating demand for it. A single weak link could affect whole chain.

Stanley Mekkattu Glancy is a senior staff writer at 360 Magazine, India's leading IT channel magazine from the IT Nation Group, a new age IT media company. Prior to taking up this assignment he was correspondent cum sub-editor at Express Computer, India's only technology weekly published by the Indian Express group. He has written various articles on 'the business of IT' during the last four years he has been in IT journalism.
|