Through upsurge of library websites, we can already track our books and personal favorites or receive lists of suggested reading materials from web. At least, with eBooks, services found inside a library are now being offered online and lending can be 24/7. You can now borrow from anywhere in world and have instant portable access to library collection.

Presales This is one aspect of value addition, which is ignored by most of channel. But this is as important as either sales or post sales support, and especially so when a new product is launched in channel. Many partners enter market without a clear understanding about pros and cons of business. That is where a distributor can play a lead role by enabling them to understand pitfalls in terms of deliverables or credit. True value-added distributors empower channel by educating them about new products, invest in marketing campaigns, and more importantly, ensure that product is available across country. Says Navinder Chauhan, marketing and communications manager, Rashi Peripherals, “Distributors not only need to educate channel but also train its internal staff about product. Only when internal staff is aware about latest offerings and its technicalities will they be able to pass on this knowledge to channel. In addition, distributors also have to ensure that product available wherever there is demand.”