Why You Should Want to Pay for Content on the Web

Written by John Calder


Continued from page 1

Once again,repparttar ALT tag inrepparttar 103718 image was a good idea that could have been utilized to enhance one's rankings inrepparttar 103719 spider search engines.

The sad thing is that this small piece of information was spread around and hundreds of thousands of people utilized it on their websites. Ideally, if one were to use this to a good cause, they would include one or two keywords that helped to describerepparttar 103720 context ofrepparttar 103721 image shown. That wasrepparttar 103722 intended purpose of harvesting this information intorepparttar 103723 search engine databases.

Abuse of this technique led people to stuff hundreds of keywords intorepparttar 103724 image ALT tag. When thousands of people began to abuse this tool,repparttar 103725 spider search engines management team began to crack down once again. Today, few engines recordrepparttar 103726 image ALT tag words in their databases.

THE KEY IS IN THE SIZE OF THE KEYHOLE

The lesson is thatrepparttar 103727 traffic generation ideas that can produce significant results tend to lose their value as more and more people begin to learn about them and then utilize them.

People who give away their best traffic generation ideas for free are always walking a very fine line between attracting readers and giving awayrepparttar 103728 tools that they rely upon to keep their business profitable.

"Free" always ends up inrepparttar 103729 hands ofrepparttar 103730 masses, andrepparttar 103731 masses destroyrepparttar 103732 value of a promotional technique. "Exclusive" ends up inrepparttar 103733 hands of onlyrepparttar 103734 select few who will be able to squeezerepparttar 103735 technique for every penny it can produce.

The best reason to pay for content is that it will assure thatrepparttar 103736 best information is always in your own arsenal. It will also assure thatrepparttar 103737 materials that can make you money will not have their real value washed away byrepparttar 103738 masses.

IN CONCLUSION

Pre-Internet history has shown us thatrepparttar 103739 people who foundrepparttar 103740 greatest successes inrepparttar 103741 marketplace, were those that hadrepparttar 103742 best ideas. Ideas are simplyrepparttar 103743 best resource forrepparttar 103744 aspiring entrepreneur.

By paying money to receiverepparttar 103745 best Internet marketing and business ideas, you are assuring yourselfrepparttar 103746 ability to succeed beyondrepparttar 103747 wildest dreams ofrepparttar 103748 masses that surround us.

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

The Ezine DOT Net RSS feeds are available.

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Practice Makes Perfect - 7 Tips for Making the Most of Your Presentation Practice

Written by Debbie Bailey


Continued from page 1

4. The Mirror is Your Friend. Even after you've practiced in front of an audience, continue to rehearse in front ofrepparttar greatest critic of all, yourself inrepparttar 103717 mirror. The mirror is a WONDERFUL if underused presentation practice tool. It will allow you to see and hear your delivery live and make decisions about how to enhance your style. Remember, when it comes to practicing your presentation,repparttar 103718 mirror really is your friend.

5. Practice From Beginning to End Without Stopping. Practice allrepparttar 103719 way throughrepparttar 103720 presentation without stopping-even if you make a mistake. Most presenters have a tendency to stop their practice each time they make a mistake. Besides reinforcing this negative practice, when you continually stop and start over you get very good atrepparttar 103721 beginning ofrepparttar 103722 presentation, but can't deliver an effective conclusion because you've rarely made it torepparttar 103723 end ofrepparttar 103724 presentation. Asrepparttar 103725 second most remembered part of your presentation, it is important to have a strong, well-rehearsed close.

6. Practice With Your Props. If you are using visual aids such as a PowerPoint slide show, make sure you practice with your slides. Visual aids of any kind add another layer of complexity to a presentation and require practice to use effectively. Practicing with your slides will help prepare you forrepparttar 103726 things that inevitably go wrong and help you avoid unprofessional behaviors such as not knowing how to advance your slide show or how to putrepparttar 103727 slide show inrepparttar 103728 proper view for display.

7. Do it One More Time. After you feel you've done it well in practice and are happy with your performance, practice one more time to make sure your success wasn't just a happy accident. All in all, depending upon you and your content, you may need to practice your presentation delivery out loud 5 to 10 times. Yes, that's right, you might have to practice out loud up to 10 times, but don't worry, your audience's thundering applause will makerepparttar 103729 effort worthwhile!

Debbie Bailey is a well-regarded Presentation Skills Training Consultant, founder of Trainer2go Inc., and Author of the book "15 Presentation Secrets - How to WOW Even the Toughest Audience. For more information about Debbie go to http://trainer2go.com or email debbie at debbie@trainer2go.com


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