Why You Should Want to Pay for Content on the Web

Written by John Calder


© 2004, John Calder http://www.TheEzine.net

I know what you are thinking. "Why should I pay for content when I can get content online on any subject imaginable --- and I can get it for free?"

If you are running an online business and you are seeking information concerning how to take your business torepparttar next level, you should not want anything but paid content. Why?

AN EXAMPLE FROM THE SHORT HISTORY OF INTERNET COMMERCE

Let's take a look at "FFA link farms" first. Along about 1997-98, someone came up withrepparttar 103718 idea of putting together a webpage that has 20 links on it for 20 separate businesses.

By providing a 25 word description, each link made its own contribution to permittingrepparttar 103719 page to deliver up to 500 keywords torepparttar 103720 search engines, and to provide an opportunity for website owners to gain additional visitors to their websites.

Soon, hundreds of thousands of people were utilizing free-for-all link farms to promote their businesses, providing tons of junk torepparttar 103721 search engine databases.

Eventually, spider search engine managers realized thatrepparttar 103722 key to their own success was high-quality, content-related, search results. As a result,repparttar 103723 spiders blockedrepparttar 103724 FFA link farms from their database, and penalized people who utilized them on their websites. Soon, whole domains were blocked fromrepparttar 103725 search engine databases as a result of their utilization of FFA link farms.

When only 200 people usedrepparttar 103726 FFA link farm approach to promote their businesses,repparttar 103727 idea was useful and perhaps even very effective. But oncerepparttar 103728 idea was advertised and hundreds of thousands of people were usingrepparttar 103729 system,repparttar 103730 system lost all of its original value.

If this concept was kept between its first 200 participants, thenrepparttar 103731 idea could have still been producing tremendous results for its users. Instead, it was turned over torepparttar 103732 masses that sucked all ofrepparttar 103733 life out ofrepparttar 103734 value ofrepparttar 103735 program.

EVEN SEARCH ENGINE OPTIMIZATION SPECIALISTS HAVE COME FULL CIRCLE

A few days ago, I read a note from a SEO specialist about how she had looked at a site she had optimized many years ago. She was stunned to realize that in those early days that she had stuffed keywords intorepparttar 103736 ALT tag connected torepparttar 103737 images onrepparttar 103738 web page.

Practice Makes Perfect - 7 Tips for Making the Most of Your Presentation Practice

Written by Debbie Bailey


Believe it or not, preparation is a better determinant of presentation success than knowledge, experience, or even talent. The best presenter is almost alwaysrepparttar presenter who isrepparttar 103717 most prepared. Even so, there are a lot of conflicting ideas about what constitutes thorough presentation preparation. So what exactly is thorough preparation?

Here are seven straight forward tips to increaserepparttar 103718 effectiveness ofrepparttar 103719 time you invest in your practice. 1. Practice Delivery Out Loud. Practice is NOT mentally rehearsing your presentation onrepparttar 103720 drive over torepparttar 103721 presentation or even thinking about your presentation while tossing and turning at night. Both of these are something, but not practice. A lot can happen between thinking about what you want to say and actually gettingrepparttar 103722 words to come out of your mouth coherently. If you don't actually practice speaking out loud, whenrepparttar 103723 time comes, you may struggle to articulate your mentally well rehearsed thoughts. Torepparttar 103724 audience, this struggle will appear to be lack of preparation.

2. Try to Conduct Your Practice in a Situation Similar torepparttar 103725 Real Speaking Venue. Whenever possible, conduct your practice in a situation that closely mirrorsrepparttar 103726 real presentation. For example, if you will be speaking in front of a large group in an auditorium or large conference room, try to practice in a large room filled with as many audience recruits as possible. Why? Research indicates that if your practice closely mirrors your real presentation, once you are inrepparttar 103727 actual presentation your brain will think you have done this before. Besides practice,repparttar 103728 next most important ingredient in your success is experience.

3. Practice in Front of Real People. If you can't find any audience recruits at work, ask your spouse, best friend, or if all else fails, your pet to listen to your presentation. Interacting with a live audience is an important part of your practice. It helps you not only rehearse your delivery, but gain experience reading and reacting torepparttar 103729 silent messages your audience is sending you about their understanding, their likes, and their dislikes.

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