* Provide mentorship, coaching or support to your customers. Make it a continual relationship instead of a one-time transaction.

* Start an ezine and reward your subscribers with valuable resources, articles and information.

* Give samples of your product or service. Examples include demo shareware, ebook samples,etc.

* Always be customer-serviced focus. Answer all emails, preferably within 24 hours and keep customer happy.

* Be professional and polite at all times...respect will beget respect.

* Keep them 'entertained'...people often buy not for need of product, but for feeling it creates for them.

Evoking your customer's emotions is one of most powerful forms of subliminal advertising!

The above are just some ways you can undertake.

The focus is on being different, giving value, and creating credibility...an approach your customer will love you for!

2.Be Concise Subject: Your order is on its way Subject: It arrived! Subject: Deadline is March 1 Subject: Final outline Subject: [Name of ezine]

To be more effective on email read subject line first and if it states something you feel could be of value then glance at sender and you either open it or delete it and others can do same to you.

Be careful of sending real generic subjects or ones that may seem like an ad. Those are first emails busy people delete and your important information may go in trash without a glance. This could be why you don't get replies sometimes from people you send information to.

~~~~~~~~~~~~~~~~~~~~~~~~An Aside~~~~~~~~~~~~~~~~~~~~~~~~~ Aside from human spam deleter did you know that many servers have their own automated spam catchers? This is nice for you recipient, but what if you are a legitimate marketer sending out a promotion to your customer list? How would you even know if your message is being blocked at server? Here's a freeresource you can use to test your message for spaminess before sending it out: (http://www.adcook.com/spamcheck)Spam Checker ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

I do realize that spammers are getting very clever with subject lines they use which is why some of icky stuff makes it past filters but with a little thought you can be a lot more effective by using subject lines specifically and concisely!