Here's what happens. The 1st time a search engine finds your content, they archive your information and keep going. Now that they have it archived, they come back time and time again to see if they can still provide viewers with that information.

If by chance you changed it in any way, search engines will ultimately have to re-archive information again and start all over. This in turn is like "loosing interest" in your information at that time.

So a good rule of thumb is to leave your content way it is in order to let search engines to have opportunity to archive, double check and maybe tripple check your content relavance.

I guarantee you if you create it and forget it, create more and forget it and stick to that strategy, your bound to hit your target.

Keep up good work!

About The Author:

Martin Lemieux Founder and President of Smartads.

http://www.smartads.ca & http://www.smartads.info - Here to provide you with effective web design & web advdertising services.

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About The Author:

Martin Lemieux Founder and President of Smartads.

http://www.smartads.ca & http://www.smartads.info - Here to provide you with effective web design & web advdertising services.

1. The site submitted lacked a Title tag. The ExactSeek crawler ignores sites without Title tags.

2. The site submitted was pornographic or contained illegal content.

3. The site submitted was dynamically generated and its URL contained non-standard characters like question marks (?), ampersands (&), equal signs (=) percent symbols (%) and/or plus signs (+).

4. The submitting webmaster failed to respond to submission verification email message sent out by ExactSeek. Or, as is becoming more and more common, webmaster failed to receive message due to sp@m and ISP filtering and, thus, could not confirm submission. Webmasters using AOL, Hotmail and Yahoo email addresses may soon find it impossible to have their websites added to any search engine using a verification system.

THE DO-IT-YOURSELF APPROACH

One of most irritating things about many search engines is that it can take weeks or even months for free website submissions to be indexed. And once sites have been added, it can take weeks for changes to content and/or tags to be re-indexed and for webmasters to see if those changes had a positive effect on site ranking.

ExactSeek opted to put a measure of control back in webmaster hands by introducing a do-it-yourself approach. Early on, two simple online tools were made available which allowed webmasters to quickly check positioning of any website in ExactSeek database for any keyword(s) relevant to that site and then, if necessary, do something about it.

(a.) Site Ranking Tool Tracks top 10,000 site rankings for all keywords in ExactSeek database, allowing a webmaster to find his site ranking for any keyword(s) relevant to his website.

(b.) Web Crawler Tool Allows webmasters to schedule recrawls of their websites as often as once per week. Self-scheduled recrawls and instant site ranking checks provide webmasters with a quick read on which optimization strategies work and which don't.

Both of above tools can be found with additional explanation on following page:

http://www.exactseek.com/srank.html

DO-IT-YOURSELF - THE NEXT STEP

More recently, ExactSeek implemented a simple free membership system that takes do-it-yourself approach one step further. Any webmaster who has successfully submitted a website to ExactSeek is automatically a member and can obtain a Member ID and Password for login purposes by using appropriate form at ExactSeek Member Login page. (http://www.exactseek.com/member.html)

After logging in, webmasters can access a Member Account Manager which allows them to edit, enhance, delete and/or recrawl their site listings as often as they like. Revolutionary? Maybe not, but a big step away from total reliance on search engine scheduling.

Part 2 of this article will look at how traffic data from Alexa Internet was incorporated into new ExactSeek ranking algorithm, algorithm's impact on delivering quality search results and at how ExactSeek's new paid inclusion program stacks up against other paid inclusion and PPC programs.