#1 question when it comes to web advertising is how do I get top 10 search engine placements for terms I wish to aquire?

Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them...

1st you must understand that search engines all over world are battleing what seems like a never ending war to be able to provide ultimate best results for a search.

So since this is true, search engines are consistently upgraded in order to improve their results. With upgrades come new content, with upgrades come loss of placements as well.

We all are consistently updating our sites to better fit search enignes results but at same time, top search engines are telling us to simply provide great relative content for your visitors. So why then do we ignore their wishes?

See what I've found through many up's and down's is that I had ability to get top placements all along. It was right under my nose whole time.

Here it is... are you ready?...

Create your content for what you're after and foget it! Move on, attack something else.

Search engines basically cater to two audiences - webmasters and web searchers. Although there is an obvious overlap between two groups, latter dominates in numbers and most search engines bend over backwards to keep web searchers happy by continually tweaking search result algorithms. Webmasters, on other hand, are more or less left to fend for themselves.

ExactSeek was founded 2 years ago on premise that webmasters/ site owners are driving force on Web - not in numbers, but in terms of ideas, development, enthusiasm and innovation. The goal for ExactSeek, then and now, was to build a major engine that catered to this audience and web searchers more or less equally. Part 1 of this article deals with ExactSeek's focus on webmasters.

FREE SITE LISTINGS

ExactSeek's belief in importance of webmaster audience to search engine growth and traffic resulted in rapid introduction of three types of free site listings, each geared to helping webmasters give their websites maximum exposure within search engine.

Here's a short explanation of each:

Standard listings: As name implies, this site listing is just a basic website listing in ExactSeek database, comprised of Site Name (taken from Title tag), description (taken from Meta Description tag) and Site Link (the website URL).

These basic listings show up numbered 1 to 10, etc. in ExactSeek's search result pages. Any webmaster can obtain a Standard Listing simply by filling out form at: http://www.exactseek.com/add.html

Enhanced listings: Not strictly a website listing - really more of an enhancement to standard website listing. In brief, an enhanced listing consists of a small icon residing next to a website's standard listing which when clicked opens a 150x150 javascript window with additional information about that website. The cool thing about enhanced listing is that webmasters can add up to 800 characters of text or HTML code to content of window, allowing them to:

- Embed audio, video or Flash. - Include logo, product or service images. - Include links to secondary site pages. - Use font enhancements (size, color, style). - Include more detailed information about their websites.

Simple examples can be seen at:

http://www.exactseek.com/enhanced.html

Priority listings: Introduced for those webmasters who wanted something in return for adding an ExactSeek search form to their websites. These listings appear in first 10 to 100 ExactSeek search results, highlighted against a light blue background. Visit link below to see an actual example:

http://exactseek.com/cgi-bin/search.cgi?term=perl

Obtaining a priority listing is a simple 3 step process outlined at: http://www.exactseek.com/add_priority.html