Why Small Business Must Turn to PR

Written by Robert A. Kelly


Continued from page 1

Now it’s message time. What will you say to members of your target audience to alter that negative perception that surfaced during your conversations with them? Your message must be persuasive, so stick withrepparttar facts and present them clearly. By identifying honestly what is really at issue atrepparttar 105192 moment, you impart a sense of credibility to your comments, and their timeliness adds a compelling dimension to your message.

What’srepparttar 105193 best way to get that message torepparttar 105194 eyes and ears of members of your target audience?

Here, you have an embarrassment of riches with dozens of communications tactics including news announcements, op-eds, letters-to-the-editor, speeches, community briefings, broadcast and newspaper interviews and many, many others.

Progress can best be tracked by interacting all over again with members ofrepparttar 105195 target audience. While you’ll ask questions similar to those you asked in your earlier monitoring sessions, this time you’re looking for signs that your message got through. In other words, signs that your message succeeded in altering any negative perceptions of your business.

You should also monitor print and broadcast media, key customers and prospects for similar indications of success.

Should progress not be fast enough for you, you’ll want to consider increasingrepparttar 105196 number of communications tactics you employ as well asrepparttar 105197 frequency of their use. Your message should also be re-evaluated for its factual basis and clarity.

Gradually, your monitoring will playback perception changes among that target audience, and that meansrepparttar 105198 behaviors you seek will not be far behind.

It is this kind of success that tells us very clearly why small business must turn to PR if it is to realize its potential.

end



Bob Kelly counsels, writes and speaks about the fundamental premise of public relations. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit: http://www.prcommentary.com




What Makes A Good Executive Coach

Written by Alton Byrd


Continued from page 1

5. Flexibility and Creativity--

A good coach should be nimble, quick footed, comfortable with ambiguity, fast change, and lots of uncertainty.

6. Tough Love--

Atrepparttar end ofrepparttar 105190 day, coaching is about gettingrepparttar 105191 results you want inrepparttar 105192 realistic time frames set. A good coach has to be able to deal with difficult issues, make people accountable, and ensure realistic outcomes.

7. Comfort atrepparttar 105193 Top--

Coaches have to be able to relate to being atrepparttar 105194 top and meetingrepparttar 105195 expectations of shareholders and boards. Being comfortable and having experience at senior levels are crucial for top coaches.

8. Organizational Insight--

The goal of executive coaching is to improve performance and to find common ground betweenrepparttar 105196 executive's needs andrepparttar 105197 needs ofrepparttar 105198 company. A good coach requires significant understanding ifrepparttar 105199 nuances of gettingrepparttar 105200 two objectives to meet to achieve clearly defined goals.

Clear Focus is experienced in getting the best out of each and every person, and building greater results with more efficient effort. As a coaching organization, we have proven abilities in helping to find solutions, implementing effective strategies, and achieving peak performance.

To learn more about us, visit us on the web at http://www.clear-focus.com.




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