Well, in this case, size does not matter. It is still important how people living in community where you are located react to your business. It is still important that you are among first who catches a new trend concerning your product range – or otherwise another small enterprise may come up with innovation that you could also have produced. These are only two small examples that show why media monitoring is so important.

If you are opposed to media monitoring because your company only has a small budget for public relations, think twice. Especially if you only have a small amount of money at hand to promote your company, it is essential to follow up every PR activity to make sure that money is well-invested.

For media monitoring, a simple concept applies: only when you know what is going on you can react accordingly. So do not only go through your local or regional newspaper and expert publications, but broaden your horizons. Filter internet for information about your trade and company. With help of search engines, hundreds of websites, online-publications and databases can be sorted through. There are also professional monitors how can do this job for you. In any case, media monitoring is worth effort – regardless of your company’s size.

You might be thinking "I know I need to trust my intuition. But how do I do that?" Try out steps below, in order that intuitively feels right to you.

T - Talk to your intuition. Ask your intuition a question. Get in touch with it. R - Rest your mind. Your mind can get in way of hearing an intuitive insight. Give your self space to clear your mind and listen to your inner messages. Spend time in nature, meditate, do yoga or something with a rhythm to it, like taking a shower, going for a walk, or listening to peaceful music. U - Un-know. Let go of need to know. You may understand your intuitive message, or it may ask you to leap into unknown. It's not important to understand "why" or result you'll gain by taking action on your intuition. S - Suspend judgment. Intuition isn't good or bad. It's purely a message from your own inner wisdom. T - Take action. Until you take action on messages you receive, your intuition can't work its magic in your life.

Using your intuition will lead you in new directions and open a door that you might not have otherwise opened. Trusting your intuition is key that unlocks door, and acting on it allows you to walk through doorway to a new opportunity. Trust your intuition and watch its power unfold.