Business: Why Small- and Medium-Sized Businesses Should Monitor the Media

Why Small- and Medium-Sized Businesses Should Monitor the Media

Written by Kathrin Koehler

As repparttar

owner or an employee of a small- to medium-sized business, you might have never thought about media monitoring. Maybe you are not even sure what exactly is meant by this and have thus ignored it so far. But you should take some time to get acquainted with repparttar 104444

concept of media monitoring. For companies of every size, it is a crucial tool for market success.

When you monitor repparttar 104445 media, you basically look for all repparttar 104446 information that is beeing published about your company in different media formats like newspapers and magazines. But what is repparttar 104447 benefit you get from this search process? Do you only end up with a waggon load of data or can this scanning give your company repparttar 104448 cutting edge?

The answer is yes, it can. It is not something only big firms with large public relation staffs do benefit from, but every organisation or company. It can accomplish a variety of tasks including

•control how and how often your company is being portrayed in public •follow-up any PR-activities you might have launched •examine how your competitor’s media-image looks like •discover new trends in your specific profession and •analyse market developments.

These aspects are relevant for companies of every size. Imagine you are a small company producing a certain product, for example computer hardware components. You think media monitoring does not apply to you because you produce your goods locally and do not compete with “global players” who spend millions on their media campaigns?

Trust the Power of Your Intuition

Written by Claudette Rowley

You have permission to publish this article in your ezine or on your website, free of charge, as long as repparttar

resource box is included. Please send a courtesy copy of your publication to claudette@metavoice.org.

Word Count: 499 words

Thanks, Claudette Rowley ============

Trust repparttar 104444 Power of Your Intuition

"Every time you don't follow your inner guidance, you feel a loss of energy, loss of power, a sense of spiritual deadness." - Shakti Gawain

You have an important decision to make...your intuition is telling you one thing and your mind is advising another direction. You may have read about intuition or, heard people talk about repparttar 104445 importance of following it, but still you hedge at taking repparttar 104446 leap. What's missing can be summed up in one word: TRUST.

What stops you from trusting your intuition?

- The Logical Mind - It's not uncommon for logic to say "If it can't be proven, seen, felt or heard, it's hogwash. Give me facts, give me proof."

- Social conditioning - Most of us aren't raised in environments where our caretakers say, "Use that intuition! Really listen to it."

- Doubt - Until we become attuned to repparttar 104447 voice of our own intuition, we may harbor doubt. People often say to me, "I'm not sure if it's my intuition or something else."

- Inner critic/self-sabotage - Whenever you hear your inner wisdom, repparttar 104448 inner critic is bound to pop up and offer its sabotaging opinion.

- You don't like what your intuition tells you - Sometimes our intuition rings clear as a bell, and we don't like what it says. For example: "You need to leave this job NOW." Unless you have another job lined up or money in repparttar 104449 bank, most of us would feel fear upon hearing that statement.

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