Why Is No One Buying From My Website?

Written by Nikki Pilkington


Continued from page 1

Action point - check every page of your site has a consistent layout

5) Use colours and fonts for emphasis

Be sure that your site is easy to read - a local business site I visited recently had maroon coloured text on a navy blue background - NOT professional and NOT legible. Use different colours and fonts by all means, but sparingly and for emphasis, not everywhere.

Action point : check your site to see if it is definitely legible - and be honest!

6) Become a BUYER

Use your site as a visitor would - is it easy to findrepparttar information you need? Isrepparttar 108743 path fromrepparttar 108744 front page torepparttar 108745 order or enquiry form obvious? Are your contact details obvious? Sometimes it's easy to miss out important things - visiting your site as a buyer, notrepparttar 108746 owner, helps you to see what's wrong, and then fix it.

Action point : Visit your website once a month and go throughrepparttar 108747 buying or enquiry process.

7) Ask others

At NikkiPilkington.com we have a great service that allows you to have 100 people visit your site and then make comments on it. They'll tell you what they liked aboutrepparttar 108748 design, how they ratedrepparttar 108749 content, what put them off, what turned them on, and whether your site would convince them to buy your product or service.

For just £30 we'll send details of your site to 100 people that have an interest in your industry or product, and collate all ofrepparttar 108750 findings into a report after ten days. The report will be delivered to you by email, along withrepparttar 108751 email addresses of any visitors that wanted to find out more.

Recent comments from our reviewers include: “Would have liked to have ordered, but link to order form didn’t work”, “Spelling errors make site look amateurish”, “Great site, have added to my favourites”, “No contact details anywhere on site makes me wary of buying from this company”.

Action point: email Nikki at nikki@nikkipilkington.com to request your research campaign or to find out more, then act onrepparttar 108752 results

If you have any comments or questions regarding this article, please contact Nikki on nikki@nikkipilkington.com

Nikki Pilkington is owner of Milton Keynes based internet marketing company NikkiPilkington.com, specialising in high search engine listings, sucessful email campaigns and general e-marketing.


U-GOT TO WORK AT IT.

Written by Robert J Farey


Continued from page 1

Whatever it is, you will need to advertise. 'How'. There are so many different ways.

All that I can do is to explainrepparttar various ways that I use. Everyone has their own preferences. I have tried most of them and have settled uponrepparttar 108742 following:

E-zine adverts. Choose a selection of e-zines that are relevant to your product or service. You then haverepparttar 108743 choice of which type of advert' to use. If you are a bit short of cash,repparttar 108744 free ad's will appeal to you. Use them by all means, free ad's are better than no ad's at all. You will get a reasonable response. It will also give you good practice writingrepparttar 108745 adverts. If you can produce an advert that gets a good response inrepparttar 108746 free section, it will surely get a much better response inrepparttar 108747 paid advert section.

As soon as you can afford it, I would recommend that you start doing top sponsor adverts onrepparttar 108748 various e-zines. I have found these to be one ofrepparttar 108749 best ways of promoting your product.

When using e-zine advertising, It is most important that you are extremely selective inrepparttar 108750 ones that you use. Just because a particular e-zine does not have a big readership it does not mean that it is not worth advertising in. It isrepparttar 108751 quality ofrepparttar 108752 readership that counts notrepparttar 108753 quantity.

My favorite way of advertising is writing articles for e-zines. This is recognized asrepparttar 108754 most effective method of reaching hundreds of thousands of interested readers. Your article is placed in a pool whererepparttar 108755 producers of e-zines look for free content for their publications. They only take articles that they feel will be of interest to their readers. They publish it onrepparttar 108756 condition that they also publish your by-line atrepparttar 108757 bottom ofrepparttar 108758 article. This by-line tellsrepparttar 108759 reader a little about yourself plusrepparttar 108760 all important link back to your product or service.

If you write a more general article it will be picked up by a wider range of e-zine publishers. This often means that you will continue to get response for a long time after its first publication. Butrepparttar 108761 readership will not be so selective.

Remember, e-zine articles are published at no cost to you, and you can reach an audience of hundreds of thousands who will see your by-line with its link back to you and your product.

If you can compose an article every month aimed at ezines relevant to your website, you can be assured of a steady stream of prospects who are interested in what you have to sell. ==========

Footnote: If you do decide to use 'free ads' whatever you do, don't use your main e-mail address. You are sure to get a flood of trash e-mail. Set up a spare e-mail account especially to receiverepparttar 108762 replies.



Robert earns his crust by targeting the thousands of newcomers to internet trading. He aims to cut their learning curve to enable them to start earning money from the word go. He learned the hard way. You can learn the easy way. Checkout his website. It's not posh. It's not perfect, but it is effective. http://www.learn-and-earn-now.co.uk/


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