Like most business owners, you probably know your products or services inside out; you know benefits of them, and what they can give to other businesses or consumers. And you probably paid good money for a website to promote them. You may even be getting hundreds of visitors a day to your website, but if this isn't converting into sales, what's going wrong?

Here are seven tips to help you attract BUYERS to your website, not just visitors.

1) Have a clear purpose

We all visit websites that leave us a little confused about what business owning them actually "does". Is your website like this?

Statistics show that you have only 10 seconds to impress your potential customer - if they spend those 10 seconds with furrowed brow, trying to work out if you provide product or service that they need, you'll lose them.

Action point : Make a list of things you want to sell from your website, from most important to least. Does your website show this?

2) Make your home page copy sparkle

It's all very well telling your visitor how great your product or service is, but everyone wants to know What's In It For Me? Use headlines and bullet points to tell your reader how your products will benefit them.

Action point: Rewrite your home page copy to sell your products or services from visitor's point of view, not yours .

3) Use testimonials

If you've supplied your products or services to happy customers, then include a testimonial on your website. If your business is local, and person is well known, even better! If you can get multiple testimonials, include them on each page of site, so your visitors read great things that your clients say every step of way.

Action point: Email your top 10 clients and ask them for a testimonial - then put it on your website with a link back to theirs.

4) Keep your layout consistent

I love work, I can watch it all day.

I am not scared of work, I have been known to approach within arm's length of it on a number of occasions.

How often have you heard these remarks?

To a lot of people word 'Work' is more than just a four letter word. It is something that takes up more than a third of their life. Something that has to be endured to provide for family. To put food on table and to pay rent and taxes.

To some others work is something that they look foreword to and are not happy when something comes between them and their passion.

The first group of people are, as a general rule, people who work for wages. I was going to say that they worked for other people. That would not have been true. No matter who you work for, yourself or someone else, it's money at end of week/month that really matters.

The other group is comprised mostly of people who run their own businesses.

The sad thing about this second group is that over thirty-five percent of self employed fail within first three years of starting their businesses.

IT DOESN'T HAVE TO BE THAT WAY.

Let us look at starting a business on internet.

There are hundreds of thousands of people who would like to start a business capable of giving a boost to their basic income. Another few hundred dollars a month is all that they ask.

There are others who need a full time income. People who are desperate to get away from state handouts. Honest God fearing folks who are down on their luck. They would like enough money to live comfortably without having to constantly count cost.

At top of list are those who insist upon nothing less than a six figure income with plenty of time to spare to travel or to pursue their hobbies.

Whichever section that you belong to, there are some things that apply to you all.

·Firstly you will need incentive to succeed. ·You will also need will to succeed. ·You will then require knowledge to succeed. That is just basis, but if you can relate to above short list you are almost half way there.

Don't think that it is going to be easy. Nothing worth while is ever easy. You are going to have to work hard during initial stages. Once you have it all set up and running, It will get easier.

Let us start with basics. First decide what you want to sell. Then decide how you are going to sell it. Do you have a product of your own to sell? Or will you be selling another person's product on commission? Perhaps you will be offering a service.