Two-Because of your generous sharing with your subscribers, they will support you in turn, by forwarding ezine to their associates, thereby helping you sign up new subscribers. They will also buy your books, attend your seminars and check out your other services. The more targeted your subscribers, more chance you have of selling your products and services. ============= Judy Cullins: author, publisher, book coach Excerpted from: Write Your eBook or Other Short Book-Fast! http://www.bookcoaching.com/products.shtml Subscribe to FREE ezine "The Book Coach Says..." mailto:Judy@bookcoaching.com

Remember, every business large or small is chasing same Dollar.

A lesson from pass history; doing great depression of 1930s many small enterprises held on by their bootstraps. Remember that old cliche "when going gets tough, tough get going?"

Persistent marketing help build consumer awareness and confidence.

When economy started to recover, who do you think consumers shopped with?

Research reports state; "many business failure are NOT due to insufficient financing, but rather lack of marketing strageties and tactics."

There is a wide profit margin between "going out OF business" and "going out FOR business."