Marketing: Who Should Offer an Ezine?

Who Should Offer an Ezine?

Written by Judy Cullins

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If you are a professional counselor, consultant, coach, speaker, seminar leader, author or other business professional, you need to develop and offer one of repparttar 121608 most powerful Online marketing tools around-the eNewsletter, eMagazine, or ezine.

Your ezine's purpose is two-fold:

One-it should give your clients and potential book buyers something that benefits them-tips, articles, resources and special offers. Subscribers want information and they love a bargain. Your ezine will offer all former clients, present ones, and potential ones particular how-tos and other useful information. In turn, your subscribers will become your loyal supporters.

Guerrilla Marketing? Never!

Written by Robert Wardrick

When is Enough marketing Enough? Never! Never! Never! When your competition decrease marketing, thats repparttar

signal to increase yours.

First; Don't try to re-invent repparttar 121607 wheel, watch what your competitors are doing and what they're not doing.

Re-think your market niche, (read "What's Your Niche" by Elena Fawkner http://ahbbo.com/niche.htm) its free and worth its weight in gold.

Second; Review your customer list (you do keep a list..right?) Previous customers can be your best prospects today.

- When did they buy from you (after your newsletter went out? a solo mailing?)

- What motivated them to buy from you? (An ad headline? Free shipping? a Di$count Special?)

With repparttar 121608 uncertainties of today's economy, guerrilla marketing is what motivates consumer "choice before purchase" i.e.the choice of your products and services over your competitors.

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