Offset Printing: Offset printing is done on large presses that use plates and ink. As your piece is printed on an offset press, ink bleeds into paper and bonds with it.

Because of plates used, and way ink is absorbed by paper, most people feel that offset printing provides deeper, richer, fuller color saturation than digital printing. While digital printing has certainly improved over years, most printing experts would agree that it still hasn’t reached quality level of offset printing.

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Since these headline styles have proven test of time, use headlines above as models or templates as you write your own headlines, adapting them to meet needs of your product or target audience.